Chiles and Bleakley “axed from Daybreak” as breakfast show is a ratings flop
Christine Bleakley and Adrian Chiles joined ITV in a blaze of publicity last year on 1 million-a-year deals
Christine Bleakley”s WAG lifestyle was unpopular with viewers
Adrian Chiles will continue to present ITV”s football coverage
Axed: It is understood the presenting pair have been informed of the decision they would both be leaving the show
Bleakley, seen here with footballer fiancee Frank Lampard, will replace Holly Willoughby as presenter of Dancing On Ice in January
No laughing matter: Daybreak only gets around half the viewers of its breakfast rival on BBC