Children In Need 2012: Lulu and her fresh-faced friends prove the natural look can be a winner

Daring to bare: Lulu and her fresh-faced friends prove the natural look can be a winner as they shed the make-up for Children In Need

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UPDATED:

13:57 GMT, 6 November 2012

For many women, leaving the house without a full face of make-up requires a liberal application of confidence.

But these celebrities proved the natural look can be a winner when they put on brave – and bare – faces to pose for photographs.

At 64, singer Lulu shows off her strikingly smooth skin, while journalist Sian Williams, 47, proves years of early starts on BBC Breakfast did nothing to dull her dewy complexion.

Back to basics: A fresh-faced Lulu wears a pawprint in honour of Children In Need

Back to basics: A fresh-faced Lulu wears a pawprint in honour of Children In Need

Meanwhile, singer Louise Redknapp,
38, looks every bit as glamorous without the assistance of cosmetics,
and Countryfile presenter Julia Bradbury, 42, is a remarkable
advertisement for the benefits of fresh air.

The women were all snapped by fashion photographer Rankin to raise money for Children In Need.

The charity is launching its first
‘BearFaced Day’, which encourages women to go without make-up to help
raise money for disadvantaged children.

Lulu said: ‘Today, beauty comes in
all shapes, sizes and ages, so I am proud to dare to bare to help
raise money for the amazing BBC Children in Need’s BearFaced Day
campaign.’

Breath of fresh air: Countryfile presenter Julia Bradbury goes au naturale

Breath of fresh air: Countryfile presenter Julia Bradbury goes au naturale

Lulu wearing make-up

Julia Bradbury wearing make-up

As you're used to seeing them: Lulu and Julia dazzle at public events while fully made-up

TV presenter Caroline Flack also decided to ditch the glamour and her TV face for once and bravely pose completely make-up free.

The 32-year-old looks almost unrecognisable minus her eyeliner and lipstick.

Caroline told the BBC: 'I was
extremely honoured to be asked to get involved. While I was initially
apprehensive to bare all at the shoot, it was a great experience.'

But she wasn't the only celebrity to reveal their natural looks.

Sian Williams without make-up

Sian Williams with make-up

Less is more: Sian Williams looks just as radiant without cosmetics (left) as she does on the red carpet (right)

Is that you Caroline Flack looks almost unrecognisable as she poses make-up free to promote the 'BearFaced' campaign

Is that you Caroline Flack looks almost unrecognisable as she poses make-up free to promote the 'BearFaced' campaign

Model Heidi Klum also shed her make-up to encourage fans
to take part on the special day on Friday.

An all-star one-off collective called Urban Classic unveiled their charity single Wish I Belonged.

The group – who are made of Fazer, Stooshe, Tyler James and Angel – will release their song on Wednesday – with all net profits going to BBC Children In Need.

Lulu, Julia Bradbury, Sian Williams, Heidi
Klum, Caroline Flack and Louise Redknapp are supporting the BBC
Children in Need BearFaced Day campaign on Friday 9th November.
Encourage your friends, family and colleagues to sponsor you via BT My
Donate, or pick ‘BearFaced’ as the event across most other digital
sponsorship sites – https://mydonate.bt.com/events/bearfaced. Every penny raised will go on to help change the lives of disadvantaged children and young people across the UK.

Going natural: Louise Redknapp also poses minus her cosmetics to encourage fans to raise money for the cause by going without make-up for the day on 9 November

Going natural: Louise Redknapp also poses minus her cosmetics to encourage fans to raise money for the cause by going without make-up for the day on 9 November

Model looks: Heidi Klum effortlessly poses without make-up as she also takes part in the campaign to raise funds for the charity

Model looks: Heidi Klum effortlessly poses without make-up as she also takes part in the campaign to raise funds for the charity

Glammed up: Both Caroline Flack and Louise Redknapp showed how they usually look as they attended the Cosmopolitan Women of the Year Awards on Tuesday night

Glammed up: Both Caroline Flack and Louise Redknapp showed how they usually look as they attended the Cosmopolitan Women of the Year Awards on Tuesday night

Glammed up: Both Caroline and Louise showed how they usually look as they attended the Cosmopolitan Women of the Year Awards last week