Chew yourself beautiful: The wonder gum that claims to improve your looks

Chew yourself beautiful: The wonder gum that claims to improve your looks

Chew yourself beautiful: The wonder gum that claims to make you more beautiful

5:24 PM on 30th June 2011

Giimme chew: Vigo Gum, launched in Sweden last week claims that it will make you more beautiful, as the nutritional properties will strengthen, hair, nails and plump the skin

Giimme chew: Vigo Gum, launched in Sweden last week claims that it will make you more beautiful, as the nutritional properties will strengthen, hair, nails and plump the skin

Heated: Despite controversy the gum has now gone on sale at pharmacies and supermarkets in Sweden

Heated: Despite controversy the gum has now gone on sale at pharmacies and supermarkets in Sweden

Expert opinion: Nutritionist Helen Money said the

Expert opinion: Nutritionist Helen Money said the “miracle” gum should not replace a healthy diet (posed by model)