Because she's worth it! Teenager wins starring role alongside Cheryl Cole in L'Oreal advert
With a flick of her hair and uttering that ‘Because I’m worth it’ line, she looked like a natural model.
And Irish teenager Kellie Anne Purtill clearly caught the eye of judges too – winning the chance to star alongside Cheryl Cole in a L’Oral Casting Crme Gloss TV campaign.
It is an exciting opportunity for the 17-year-old, who bagged the gig after she entered a Facebook competition to appear in the campaign. Kellie Anne posted a video where she showed off her best hair-toss and delivered the brand’s catchphrase: ‘Because I’m Worth It.’
Model behaviour: Irish teenager Kerrie Anne Purtill's competition-winning photo
Kellie Anne was one of three winners – and her luscious red locks were a hit with the judges.
The teenager has since filmed her moment in the spotlight alongside Miss Cole, the former X Factor judge.
Kellie Anne is a big fan, and admitted her delight on Twitter.
She said: ‘So weird to see my picture beside @cherylcole’s on the L’Oral facebook page.
‘She was soo lovely! Like a big sis! She’s exactly how u think she would be x.
Protege and mentor: Kellie Anne before her hair was dyed for the shoot (left) and Cheryl showing off her shiny locks
'Like a big sister': A camera monitor shows Cheryl Cole (second from right) with Kerrie Ann (left) and the other two L'Oreal competition winners
‘It was amazing!! Like a dream come true!! She said loads but she remembered me from her gigs etc which was amazing x.’
The campaign was filmed in London and is due to be unveiled this week.
Two other winners, Robyn Harker and Sarah Baldwin, also got the chance to meet Cheryl.
And to make the trip even more memorable, the trio enjoyed a night out at Shrek The Musical, to watch Miss Cole’s fellow Girls Aloud star, Kimberley Walsh perform.
'I'm worth it': Another monitor shows a close-up of Kerrie Anne's shoot
Kellie Anne told her followers online: ‘Off to see Shrek The Musical in morning thanks to Cheryl #spoiled.’
Kellie Anne follows in the footsteps of some of the world’s most glamorous stars by uttering the famous catchphrase for L’Oral.
American Idol judge Jennifer Lopez, Desperate Housewives star Eva Longoria and Beyonc have all appeared in campaigns for the brand in recent years.
While Diane Kruger, Gerard Butler and Rachel Weisz are also among L’Oral’s celebrity ambassadors.
No sign of nerves: Competition winners Kerrie Anne, Robyn Harker and Sarah Baldwin prepare for their big moment at a studio in London
From left: Robyn Harker, Sarah Baldwin and Kerrie Anne show off their newly-dyed locks
Dancer Kellie Anne took the experience in her stride as she is no stranger to performing. She appeared on stage alongside Eurovision hopefuls Jedward in their Christmas pantomime and attends the Billie Barry Stage School.
Last year, Kellie Anne rubbed shoulders with stars including Kim Catrall, Amy Huberman and Laura Whitmore at the annual Irish Film and Television Awards at the Convention Centre in Dublin.
She also shared a stage with Katy Perry at her recent California Dreams tour in Dublin, after she won the chance to meet the pop star in another competition.