Cheryl Cole launches new lipstick to raise money for the Prince's Trust
Cheryl Cole has launched her very first lipstick – and it's all in the name of a good cause.
The Fight For This Love singer and face of L’Oral Paris is working in aid of The Prince's Trust with 1 from every sale being donated to her foundation.
The ‘Red Passion’ (Shade no. 297), is now available with the proceeds being used to support The Trust's work in the Cole's North-East homeland.
Cheryl Cole's first limited edition lipstick is now on sale with a portion of the proceeds going to charity
A delighted Cole said: 'I love wearing lipstick as it is makes me feel glamorous whatever the occasion.
'I chose this iconic luxurious, red shade as it is the perfect dramatic accessory.
'I am so thrilled the funds raised from my L’Oral Paris lipstick can make a difference to people’s lives through my foundation with The Prince's Trust.'
Cheryl said she thought carefully about the shade of the lipstick and wanted to pick one that would suit everyone.
In aid of the Prince's Trust funds will be used for good causes in Cole's North-East homeland
She said: 'When selecting the shade I chose one I felt would flatter most hair and skin types, and is the red that everyone wants in their make-up bag.'
Cheryl launched her foundation in April this year in association with the Prince's Trust to support its work with young people in the north east of England who have been in trouble with the law, have had difficulties at school or who are in or who are about to leave care.
Cheryl has worked with L'Oreal since 2009 when she became the face – and hair – of their Elvive shampoo and this May was used to promote their Elnett hairspray.