Cheryl Cole, Gwen Stefani and Gwyneth Paltrow lead the "anti-cleavage" brigade in a big boob backlash

Pecs appeal: Cheryl, Gwen and Gwyneth lead the anti-cleavage brigade in plunging necklines

5:44 PM on 17th May 2011

Bony-chested: Gwyneth Paltrow, photographed at the National Movie Awards, showed off a flattened chest with her plunging V-neck dressTaped down: Cheryl Cole at the red carpet in CannesChest in show: Gwen Stefani at Cannes

Bony: Gwyneth Paltrow, Cheryl Cole and Gwen Stefani seem to be celebrating the “anti-cleavage” movement

Boosted: Gwyneth Paltrow has displayed a more voluptuous shape in the pastExposure: Cheryl Cole has worn more revealing clothes in the past

Exposure: Both Gwyneth Paltrow and Cheryl Cole have been keener on showing off their cleavages

The cup runneth over: Amy Childs of TOWIE The cup runneth over: Katie Price wears a revealing outfit for a recent party

Their cup runneth over: Celebrities like TOWIE”sAmy Childs and glamour girl Katie Price have devalued the cleavage by exposing so much flesh in their revealing outfits

Transformation: Victoria BeckhamTransformation: Victoria Beckham

Transformation: Victoria Beckham”s cup-size reduction and less-revealing wardrobe coincided with her being taken more seriously by the fashion world