Chanel Iman launches world"s first $1m perfume (for that you could get a house, 10 Rolls-Royces or 20 thousand bottles of Chanel no 5)

World”s first $1m perfume goes on sale (for that you could get a house, 10 Rolls-Royces or 20 thousand bottles of Chanel no 5)

It is said the rich-poor divide has never been more pronounced. And now, the launch of a million dollar perfume is set to really divide the haves and the have nots.

Encrusted with diamonds and rare gemstones, the luxury perfume bottle costs a whopping $1 million, or 750m.

Thankfully though, it”s all in aid of charity.

Celebrity jeweller Martin Katz teamed up with designers at DKNY to create the glittering masterpiece, which is set to go on a world tour before being sold off for humanitarian organisation Action Against Hunger.

Lady of luxury: Victoria

Lady of luxury: Victoria”s Secret model Chanel Iman launched the million dollar fragrance bottle (in her left hand, with the regular DKNY fragrance in her right) at the DKNY store in New York this week

The apple-shaped bottle is carved from yellow and white gold and sparkles with 2,700 round brilliant white diamonds weighing 15.17 carats.

On the side the Manhattan skyline is shaped out of 183 golden yellow sapphires, which are set into top quality white gold.

The cap is embellished with a 2.43 carat flawless vivid yellow canary diamond, while yet more diamonds make up the DKNY logo.

Katz, whose team spent over 1,500 hours making the bottle, is known in Hollywood for his creative use of rare and unusual diamonds.

He is famed for decorating the stars at the Oscars, Golden Globe and Emmy Awards.

The opulent bottle will be exhibited around the world before it is finally sold from DKNY”s facebook page next year.

All proceeds will to Action Against Hunger – an international humanitarian charity.

Bespoke: Encrusted with diamonds and rare precious stones, the Martin Katz-designed perfume bottle is the world

Bespoke: Encrusted with diamonds and rare precious stones, the Martin Katz-designed perfume bottle is the world”s first to cost $1 million

Security: Chanel is surrounded by bodyguards protecting the jewelled bottle

Security: Chanel is surrounded by bodyguards protecting the jewelled bottle