We've all gone crazy for onesies! Celebrities fuel trend for all-in-ones as Asda stockpiles ONE MILLION in time for Christmas
13:03 GMT, 22 November 2012
If you find the idea of a grown-up dressed up as an adult baby disturbing, steel yourself now, because the item predicted by supermarkets and high street stores alike to be the number one Christmas gift for 2012 is none other than the onesie.
Celebrities were early adopters of the trend, with the likes of Rihanna, Robbie Williams, Tulisa, One Direction and Tom Daley all stepping out in their own versions of the adult rompersuits.
Holly Willoughby appeared on This Morning wearing one, Keith Lemon stepped out in Asda's Incredible Hulk onesie and Amy Childs vajazzled a 60 velour all-in-one, 2,000 of which sold out on her website in two days.
Bonkers about rompers: Asda predict the onesie will be the number one Christmas gift this year
And now, as Christmas approaches, it is clear that the people of Britain have embraced the all-in-one too.
Evidently millions have already bought one for themselves. George at Asda, who are predicting that onesies will be the number one Christmas gift this year – say that sales of onesies have soared by a staggering 606 per cent year on year, and the word 'onesie' now the most searched-for term on their website.
Marks & Spencer and Debenhams have
reported staggering sales results too, with M&S saying last month
they would be producing an additional 10 styles of the onesie in time
for Christmas, and Debenhams reporting a 155 per cent rise in sales in
October than the previous month.
Asda is stocking a Fair Isle onesie it says was inspired by the Burberry collection for autumn/winter, and has opened a dedicated Onesie Shop where customers can find such delights as a dalmation onesie, right
A spokesman said at the time they'd
sold 2,075 units in just one week – and that was just the tip of the
With Christmas now fast approaching, many more are expected to jump on the onesie bandwagon.
A poll on the George at Asda Facebook page revealed that 42 per cent of customers are planning to buy a onesie as a gift this year, and a third admitting the ultra-forgiving onesie will be their outfit for Christmas day.
Holly Willoughby wore a onesie on This Morning recently, and last week Amy Childs released a 60 vajazzled onesie – and 2,000 flew off the shelves in just two days
X Factor star Rylan Clark looked cosy in a sky blue onesie recently, while TOWIE's Jessica Wright
and Ricky Rayment wore matching grey onesies earlier this year
As a result, Asda say they have
stockpiled one million onesies to meet demand, and have launched an
online Onesie Shop for customers. There, shoppers can buy Sponge Bob
Square pants onesies, onesies in tiger print and dalmation, a Fair Isle
onesie inspired by the Burberry catwalk show – and that
Incredible Hulk onesie as worn by Keith Lemon, which sales analysts at
the store predict will sell out in 24 hours (no fighting in the aisles
over the last one now please).
Fiona Lambert, George Brand Director said she predicted sales of onesies will go on soaring right up until the big day. 'Onesies are the must-have item for Christmas 2012,' she said. 'Each week at George
we see sales soar higher than the week before which we are attributing
to celebrity influence.
'Due to such high customer demand we have ordered
in thousands of extra onesies and launched our dedicated online ‘Onesie
Stop Shop’ to ensure our shoppers don’t miss out on the perfect outfit
for a cosy Christmas morning, day and night for the whole family.'
Visit the Onesie Shop at www.george.com