“Careful, that is a Louis Vuitton”: Hangover 2 is sued by luxury label for using knock-off bag in film and suggesting it”s real
Warner Bros found itself yet again the victim of a lawsuit this after Louis Vuitton attacked the studio yesterday for using an imitation bag in the Hangover Part 2.
In the sequel to the popular comedy, Zack Galifianakis” character, Alan Garner, walks through an airport carrying the iconic signature holdall that Louis Vuitton claims is a knock-off.
In the scene, Garner tells his colleague: “Careful, that is a Louis Vuitton”. But the luxury label insists the bag was actually manufactured by the Chinese American outfit Diophy, which distributes fake designer goods.
Multiple copies: Louis Vuitton is suing imitation company Diophy for making fake bags, and Warner Bros for featuring one of them in hit film the Hangover 2
Louis Vuitton already has already filed a suit against Diophy and is now suing the Hollywood production company on the grounds that there is “a likelihood that the public willbe confused that Louis Vuitton … sponsored or approved of the Diophy Bag”.
The complaint was built upon Louis Vuitton”s assertion that Galifinakis” line has become a quotable catchphrase among fans of the Hangover franchise.
For Warner Bros this lawsuit will mostlikely prove nothing more than a headache. The high-stakes comedy sequel has made over $580million since its May release.
Multiple copies: Luis Vuitton are suing imitation company Diophy for making fake bags and Warner Bros for featuring one of them
But the studio may choose to contest the claim especially given that this year it has already had to pay to keep tattoo artist, Victor Whitmill, quiet.
Mr Whitmill accused the film of using of a replica tattoo he designed for Mike Tyson without his permission.
An Australian stunt man who sustained physical injuries while filming a botched car chase scene also filed a suit against Warner Bros, as did a screenwriter who claimed his ideas were stolen and used in the movie”s script.
Whatever the conclusion of this drama, it”s probable that it won”t make much of an impression on the books of the beloved luxury label either.
This year shares of LVMH, Louis Vuitton’s parent company, surged by $13.5 billion making chairman Bernard Arnault, the fourth-richest man on the Forbes Rich List.