Cameron Diaz and Poppy Delevingne are latest A-listers to discover Brit brand Emilia Wickstead championed by SamCam and Duchess of Cambridge
19:03 GMT, 21 September 2012
Samantha Cameron and the Duchess of Cambridge are sealing their status as style icons as A-list celebs are clamouring to be dressed by one of their favourite designers – Emilia Wickstead.
The British-based brand, founded by New Zealand born Emilia Wickstead, has traditionally been the go-to designer for British socialites.
Samantha Cameron and the Duchess have frequently worn her designs for public engagements and Wickstead dressed many guests for last year's Royal wedding.
Converts: Cameron Diaz wore this stylish by Emilia Wickstead jumpsuit to the Obama Victory Fund dinner this week, left, while model Poppy Delevingne opted for a white peplum dress from the designer for a party during London Fashion Week
Now actresses and models are after the sophisticated look of the label with Cameron Diaz and Poppy Delevingne the latest stars to step out in Emilia Wickstead designs.
Diaz wore a stylish pale pink jumpsuit by the designer this week as she attended the Obama Victory Fund dinner. Days earlier, model Delevingne wore a white peplum skirt with capri trousers to Storm Model Agency's 25th birthday party.
Pretty in pink: Kate wore this pink Emilia Wickstead dress at her first Buckingham Palace garden party, left, and to a reception at Windsor Castle
Wrapped up in style: The Duchess chose the designer again wearing this aptly green coat to a St Patrick's Day parade, left, and this primrose coat dress when Prince William was awarded the Order of the Thistle
The Duchess of Cambridge has been one of Wickstead's most famous fans opting for her garments on numerous public engagements when she's had the eyes of the world on her.
Earlier this year she wore a pink 1,200 dress from the designer's collection on two special occasions – her first garden party at Buckingham Palace and at a reception for VIPs to celebrate the Queen's Diamond Jubilee at Windsor Castle.
She's also worn coat dresses by the designer on engagements including a St Patrick's Day parade, when she dressed appropriately in green, and when her husband Prince William was awarded the Order of the Thistle, choosing a primrose version.
Maternity chic: Samantha Cameron regularly wears Emilia Wickstead outfits including when she was pregnant, left, and at a Downing Street reception when she wore this blouse (with a skirt by Christoper Kane)
Samantha Cameron has also long been a fan of the British brand. She first championed the label when her husband David was voted into power, wearing a blue maternity dress by the designer when the couple first arrived at their new home in Downing Street.
She met the designer herself when she hosted a reception lunch at Downing Street during last year's London fashion Week when she wore a blouse by the brand.
And when she had to look glamorous next to another of the most stylish women in the world – Michelle Obama – during the Cameron's visit to the U.S., she also opted for the designer, wearing pieces from her collection on most outings.
New season: Emilia Wickstead's spring/summer 13 collection was debuted at London Fashion Week and includes pastel shades and split skirts
The Daily Mail's fashion columnist Liz Jones attended Emilia Wickstead's catwalk show at London Fashion Week this month and was impressed with the simple but chic spring/summer 2013 collection.
She said: 'There was a little bit of sheer (THE big story for next summer), and
some black beading, but on the whole it was all very simple.
'If I were Kate's dresser, I would snap up the lemon coat with
three-quarter sleeves, the black almost gossamer circular skirt and
sheer white blouse, but maybe not the duck egg blue jacket with tiny hot
'At just under 1,000 for a day dress, and 2,000 for a full-length
organza dress, the label is expensive, but the finish — on buttons,
hems, interfacing — is almost couture quality.'
THE RISE OF EMILIA WICKSTEAD
Society favourite: Designer Emilia Wickstead was invited to Downing Street to meet Samantha Cameron last year
British based, New Zealand-born designer Emilia Wickstead has fast become one of the go-to designers for London's high society.
In business just three years, Ms Wickstead has already dressed a number
of royals – not least Kate, who wore an emerald Emilia Wickstead coat
dress for a St Patrick's Day appearance earlier this year.
Kate has been spotted various times visiting the atelier in London's Belgravia, and is said to be a great fan of the brand.
Wickstead also dressed a number of VIP guests invited to last year's
Royal Wedding, including Kate's cousin Lucy, Anya Hindmarch, Georgina
Cadbury, Lady Kitty Spencer, Emma Parker Bowles and India Hicks, who was
a bridesmaid to Princess Diana.
But Emilia's client base is not restricted to the upper echelons royalty.
Wickstead can also count Dannii Minogue and Samantha Cameron as trusted
customers, both of whom have worn her designs on many occasions.
Most recently, Samantha Cameron wore multiple pieces from Wickstead's collection on a visit to the U.S. in March.
designer's spring/summer 2012 collection, a pretty collection in
candybox hues, was described by Wickstead herself as being a 'mixture of
sophistication and playfulness – fashionable women who entertain'.