Minimalism for the masses: Calvin Klein designer to create cut-price line for Macy's
10:04 GMT, 4 April 2012
Yet another high-profile designer has succumbed to the siren
call of Macy's.
Calvin Klein's Francisco Costa is the next major designer
who will collaborate with the retail giant on a limited-edition range. He
follows in the footsteps of Karl Lagerfeld, Matthew Williamson, Giambattista
Valli and many others.
While the women's creative director for Calvin Klein, 47, has
contained his designs to a small capsule collection of crepe and jersey dresses
priced between $135 to $180, the range will be available in 80 Macy's stores as
well through the company's website from May 15.
Rough design: Calvin Klein creative director Francisco Costa will release a line of dresses for Macy's
It will be the first time Mr Costa has collaborated with a
national retailer, let alone design for a low-cost shopping audience. The chain store have said that the range will fall into their highest
His designs will be part of a large spring promotional
campaign by Macy’s called A Magical Journey To Brasil. It will aim to raise
funds to benefit the Amazon rainforest.
Interestingly, Macy’s has said further designers have also
been confirmed for the promotion. Only Mr Costa’s name has been released so
Sketches show two of the Brazilian designer’s dresses. One
depicts a form-fitting halter-neck maxi dress and the other looks to be a
sleeveless shift dress.
High achiever: Calvin Klein's Francisco Costa
All designs have been inspired by ‘the architecture in
Brazil and the sunset on the horizon,’ according to the man himself.
They will each be sold under the official Francisco Costa
for Calvin Klein label and judging by the sketches, they will also remain in
line with the designer’s famed minimalistic work for the American fashion
Mr Costa told WWD: ‘This fresh, youthful line of dresses
reflects both my roots and the modern, yet timeless spirit of Calvin Klein.’
Martine Reardon, Macy’s Inc’s executive vice-president of
marketing said the designer’s inclusion is ‘a massive coup for us.’
‘We obviously have a huge distribution of Calvin Klein
products but we do not carry the [designer] collection that Francisco creates.
'Unfortunately, those price points are not within Macy’s price points.’
Mr Costa’s elegant designs have appeared on a string of
celebrity It girls including Rooney Mara and Emma Stone, who also attended the Fall 2012 Calvin Klein collection show during New York Fashion Week.
Renowned for his sophisticated approach to minimalistic design, the designer began working for the fashion house in 2001.
At the time, there had been a lot of hype surrounding Mr Costa.
Brilliant: Calvin Klein Collection, designed by Francisco Costa, at New York Fashion Week in February
His name was even thrown into the ring to replace Tom Ford when he retired from his top role at Gucci. Mr Costa had joined Calvin Klein after a stint as Mr Ford's assistant.
His talent for unfussy design led him to a significant promotion in 2003, when he became the head of women's wear for Calvin Klein.