Cabbage Patch dolls make a comeback! New generation of 80s toy that had parents fighting in the aisles returns to the shelves
15:55 GMT, 19 June 2012
A children's craze from yesteryear is staging a comeback as the Cabbage Patch Kids return to High Street store shelves.
This summer will see the revival of the 80s toy craze as a whole new generation of Cabbage Patch children will be born.
The dolls, which were firm favourites almost 30 years ago and one of the biggest toy crazes in history, will return to Britain's stores in August accompanied by a major new marketing campaign.
The kids are back in town! A toy craze of yesteryear will be revamped as the Cabbage Patch kids return to the shelves
All 124 million new Cabbage Patch kids will still resemble their original friends but the latest collection of toys will sport an updated, fashion-forward array of clothes and style fit for the 21st century.
The newest crop also include interactive play features to appeal to a new generation of Cabbage Patch Kids lovers, while still embracing the uniqueness and cute appeal that the older generation remember and love.
According to The Grocer magazine,
the new version of toys will be priced at 29.99 for a 14-inch doll that
comes with its very own adoption certificate.
Supplier Jakks Pacific is planning a big marketing push for the dolls including TV, online and print advertising.
The latest toys will have an updated fashion-forward style with new interactive features
The new Cabbage Patch kids will appeal to a twenty-first century generation and are updated versions of the toys from thirty years ago
revamp the brand, the company is looking at opening 'birthing centres'
around the country where a nurse will 'deliver' new dolls to children.
At the peak of their popularity the dolls were a must-have toy for Christmas with parents across Britain and the United States flocking to stores to try and get their hands on one of the Cabbage Patch Kids for their children.
The toys were in such high demand that fights occasionally erupted between parents over the hard-to-find dolls.