Butlins unveil 25m high-tech 'tween' hotel that is the size of a cruise ship – complete with iMacs, PS3s and 3D walls
Bognor Regis development is largest investment in holiday camp's 75 year historyHigh tech games rooms to include iMacs and PS3s
Kindle library and iPad apps on offer for guestsChildren's rooms styled as submarines
17:30 GMT, 2 July 2012
Butlins today unveiled its largest investment to date in the shape of a 25m high-tech hotel.
The size of a cruise ship, the Wave Hotel and Apartments in Bognor Regis boasts a litany of up-to-the-minute add-ons the holiday camp chiefs have designed specifically with pre-teens in mind.
That means that along with the usual swimming pools, discos and dining rooms, there is a high-tech games room equipped with all the latest technology, a stash of iMac computers, PS3s and hundreds of iPod docking stations throughout the property.
Big wave! Butlins biggest investment to date, the 25m Wave Hotel and Apartments, was unveiled today
Futuristic: The cruise ship-sized hotel is equipped with state-of-the-art gadgets like 3D walls, Kindles and computer consoles
High tech: Butlins new 25m 'tween hotel' in Bognor Regis has opened to the public today
And if the pre-teens Butlins hopes to charm can tear themselves away from the futuristic Games Port, there's a fully stocked Kindle library too – and a whole host of the latest DVD titles.
The children's rooms have an underwater theme, designed to look like submarine cabins, complete with octopus murals and cabin beds with built-in televisions.
Tween fans of science fiction will no doubt delight at the concept walls, that transform into 3D scenes with a special app.
It is the first time that Butlins
has created a development with a mix of self-catering apartments and hotel rooms.
Cutting edge: A fully stocked Games Port has the latest gaming consoles and iMac computers
Tween appeal: The rooms are designed with children in mind, and feature cabin beds, underwater murals and built-in televisions
Fun: Kids will love the underwater-themed Octopus rooms
First guests: Actress Angela Griffin took her daughters Tallulah, eight, and Melissa, five, pictured with Butlins Redcoats, to roadtest the Wave Hotel & Apartments – and they gave it their seal of approval
They are calling the 215 room, 26 apartment hotel the company's 'most significant investment since Sir Billy Butlin set up camp in 1936'.
Actress Angela Griffin took her daughters Tallulah, eight, and Melissa, five, to give it the once over – and they deemed it a success.
Angela says: 'Butlins and Wave are what holiday memories are made of – there are surprises around every corner.
'We’re a busy family, so it’s great to come to a place that gives us the chance to have fun and spend quality time together – and it’s not just the girls who love all the gadgets at Wave – I’ve definitely given them a run for their money in the Games Port.'
DID YOU KNOW
Butlins has three beachside resorts,
Bognor Regis (West Sussex), Minehead (Somerset) and Skegness
(Lincolnshire) and welcomes 1.5m guests per year
Mike Crowther, Butlins Operations Director, said: 'British families are busier than ever, so we’re always looking at new and innovative ways to help families spend time together. We also know that pleasing everyone on holiday can be a tricky task – but we’re confident that we’ve cracked it with our state-of-the-art tween hotel.'
The hotel has already received pre-booking sales worth more than 2 million, which Butlins believe highlights a surge in demand for 'high-spec, flexible accommodation' that gets the children’s seal of approval.
Prices at Wave Hotel and Apartments start from 295 for an Octopus room, based on two adults and two children up to 14 sharing on a room-only basis for three nights in July. The price includes access to many facilities including sports coaching, funfair, Splash Waterworld and all live entertainment.
Can we get one of these at home, mum Angela Griffin tests out the Mac computers in the Wave Games Port
Futuristic: The hotel is designed with a space age feel
Huge: An artist's impression of the Wave, which is located on the beachfront in Bognor Regis, West Sussex (with bluer skies than the real thing could currently offer)
To book a break at Wave Hotel & Apartments, visit butlins.com/wave or call 0845 070 4730.