It's beginning to look a lot like Christmas at Burberry! Store unveils festive campaign in a stunning blaze of gold set against the London skyline
19:18 GMT, 9 November 2012
Burberry's Christmas campaign is a dream come true for fashionistas – their stunning images show their new products being dropped from the sky on golden balloons. A cloudy London skyline at sun rise provides the perfect backdrop for the advert with snow-topped roofs adding to the festive element.
The theme continues in their flagship London store where displays and decor have been given a golden hue with gifts dangling from more floating balloons.
Presents purchased on Burberry.com and in store will be wrapped in festive packaging in a beige (like their famous trench coat) and gold colour palette. Throughout November and into December, festive activity will continue with events in store.
Ideal delivery: Golden balloons float above a dusky London skyline in Burberry's striking images from their Christmas campaign
Golden: In store, such as with their window display, right, and online, the displays continue the theme creating continuity between the online and High Street shopping experience
Celebrating London: The capital features prominently in all of Burberry's new campaigns
Signed, sealed, delivered: Presents purchased on Burberry.com and
in store will be wrapped in festive packaging in a beige (like their
famous trench coat) and gold colour palette
Festive joy: The gold embellishments of this bag are highlighted by the golden backdrop, while the classic Burberry 'check' patten can be seen embossed into the balloons
The Christmas celebrations come after
what has been a successful year for the British brand. Their profits
have risen helped by their ad campaigns featuring models Rosie
Huntington-Whiteley and Gabriella Wilde and British Musician Roo Panes.
Pieces from the latest autumn/winter
collection from the iconic British designer have already become a
must-have amongst celebrities, including the 995 Orchard bag. It has
been seen on the arms of celebrities across the globe, including on
actress Blake Lively and Sarah Jessica Parker.
Meanwhile, the brand have also revamped
their flagship store in London's Regent Street and have been keeping up
to date with modern times by utilising social media networks to extend
their advertising campaigns.
Model Gabriella Wilde and British Musician Roo Panes are the stars of the official autumn/winter campaign for the brand, which was shot by the legendary Mario Testino in and around London
Must-have: Sarah Jessica Parker and Emma Stone were lucky enough to get their hands on the latest Orchard bag by Burberry before it was available in the stores
A perfect example of heritage elegance: Christopher Bailey has created the perfect piece of arm candy with his Orchard design