Burberry hits 10 million mark to become most popular luxury brand on Facebook – and unveils new Eddie Redmayne and Cara Delevingne films to thank fans
Brand has 10,163,728 fans on Facebook while 694,495 follow UK Twitter feedChief creative officer Christopher Bailey personally thanks followersNew films star Burberry faces Eddie Redmayne and Cara Delevingne
As Burberry today unveils its new spring/summer campaign in store windows and across social media networking sites, millions of ardent fans will be watching.
Just last month, it was announced that the British company had become the world's most successful luxury fashion brand on Facebook and Twitter, with a record 10million fans on Facebook, and almost 700,000 following the brand's regular UK feed on Twitter.
Meanwhile, they have thousands more global Twitter fans following their international feeds and post exclusive content on their own YouTube channel.
Behind the scenes: Eddie Redmayne and Cara Delevingne on set of the latest Burberry campaign
Burberry's social media success has grown exponentially – and it is still growing fast.
The secret, say consumer experts, is the fact that Burberry share so much unique content exclusively with their followers on social networking platforms, and post new and different content to each one. What is posted on Facebook will be different from that on Twitter, and dialogues are constantly being carried out across both.
Just this morning, Burberry placed
three new videos from their latest campaign, starring My Week With
Marilyn star Eddie Redmayne and Cara Delevingne, onto their YouTube channel.
And at the news that the brand had
reached 10million Facebook fans, Burberry Chief Creative Officer Christopher
Bailey uploaded a personal thank you via a video message to the site. Days later, a further 163,000 had joined.
At ease: The two chat between shots
All this direct contact gives fans that bit more involvement with the brand – and keeps them connected.
'Christopher is really involved,'
Burberry told MailOnline. 'He has answered fans' questions personally on
Facebook, and he's very active on Twitter.'
'It gives people something new. It's a direct and personal route for them.'
Their groundbreaking, inclusive
approach goes against the practiced elitism of luxury brands, and ultimately brings
fans closer rather than keeping them at a distance.
While other fashion houses operate
strict closed-door policies that isolate all but the inner circle – Tom
Ford famously showed his last collection to a tiny selection of invited
contacts, with no photographers and only a handful of select Press allowed – Burberry have
embraced this public approach.
Indeed, Burberry was the world's first
fashion house to 'Tweettalk', posting images from its autumn/winter fashion show on to
before the models had even stepped out onto the catwalk.
The innovative move meant fans
were able to see the collection before the celebrity front row and the
fashion Press had even caught a glimpse.
For his part, current star of the
campaign Eddie Redmayne reports that Christopher Bailey is, as one would
expect from his democratic approach to business, a 'gem of a man'
'I am a huge fan of Christopher Bailey,' he says. 'He is a brilliant designer and a brilliant man.
'The fashion world can be a tad intimidating but Christopher remains a kind, grounded gem of a man.
And judging by the latest figures, there are at least 10 million people out there who agree.
Intense: Cara, 18, has been the face of Burberry since January last year, when she appeared in the brand's S/S11 campaign
Check it out: The spring/summer Burberry campaign starring My Week With Marilyn's Eddie Redmayne and Brit socialite and model Cara Delevingne
The pair model the Spring Summer 2012 collection for the Burbery Prorsum collection
Social media success story: Burberry has over 10m Facebook fans – and counting
BURBERRY'S NEWLY RELEASED FILMS FOR SPRING/SUMMER, STARRING EDDIE REDMAYNE AND CARA DELEVINGNE, AND A PERSONAL THANK YOU FROM CHRISTOPHER BAILEY:
About the videos, Bailey says: 'We wanted to capture a moment in the lives of two exciting and inspiring British actors who have been part of the Burberry family for several years.
'The images reflect the mood of the collection through Eddie's and Cara's energy, playfulness and effortless elegance and I have such huge admiration for them both.'
Follow Burberry at www.facebook.com/burberry,
www.twitter.com/burberry, www.youtube.com/burberry, www.burberry.com and www.artofthetrench.com.