Budget finds from Avon, Revlon and Maybelline rated among best anti-aging make-up in major new study

Budget finds from Avon, Revlon and Maybelline rated among best anti-aging make-up in major new study

By
Tamara Abraham

PUBLISHED:

14:38 GMT, 30 August 2012

|

UPDATED:

14:55 GMT, 30 August 2012

Drugstore beauty favourites by Avon, Revlon, Maybelline and CoverGirl have beaten their premium-priced rivals in a major new study of anti-aging make-up.

Scientists at the Good Housekeeping Research Institute spend a year analysing 283 products designed to make users look younger, from foundation and concealer to lipstick and brow pencils.

They found that the top concealers were both budget brands, with Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer, at $10, rated top and Avon Anew Age-Transforming Concealer SPF 15, also $10, in second place.

Anti-aging beauty: Scientists at the Good Housekeeping Research Institute spend a year analysing 283 products designed to make users look younger

Anti-aging beauty: Scientists at the Good Housekeeping Research Institute spend a year analysing 283 products designed to make users look younger

The CoverGirl
& Olay Simply Ageless Serum Primer, $14, was second only to a $33
Korres product in the primer category, while a $7.49 Revlon eye shadow
took the silver after the MAC Paint Pot, $18, in the crease-proof eye
shadow category.

The research saw 97 products tested on 661 volunteers, who had a total of 3,127 before-and-after
photographs taken of them.

Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer, $10

Avon Anew Age-Transforming Concealer SPF 15, $10

CoverGirl & Olay Simply Ageless Serum Primer, $14

Drugstore favourites: The top concealer was a $10 Maybelline product (right), with Avon Anew's version (centre), in second place. The CoverGirl & Olay primer, $14 (right), was second in its category

It revealed some winners from high-end brands too, including a $105 anti-aging foundation by La Prairie, a $65 foundation by Chanel and a $49 lipstick (By Terry Rouge Terrybly Age-Defense Lipstick).

The Good Housekeeping September issue is on newsstands now

The Good Housekeeping September issue is on newsstands now

The volunteers were also subjected to a gamut of other equipment to test product performance, including a cutometer to measure skin firmness and hydration and a Visia Skin Complexion Analyzer, which quantifies wrinkles, spots,
and skin texture.

The latter was also used to detect eye shadow creasing and
the staying power of eye shadow primers.

In addition to the volunteers' verdicts, the researchers took into account responses from 2,004 consumer questionnaires.

The results formed the basis for Good Housekeeping's annual Anti-Aging Awards, now in its third year.

Rosemary Ellis, editor-in-chief of the magazine said in a press
release: 'From laptops to lipsticks, our readers look to us for
recommendations on products that perform as promised and are worth the
money.

'Our Anti-Aging Awards are unique because the winners are
chosen not only because they smell nice or come in pretty shades: they
are backed by scientific testing and have literally been proven to
work.'

REVEALED: THE ANTI-AGING COSMETICS THAT REALLY WORK

Concealer

Gold winner: Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer, $10
Silver winner: Avon Anew Age-Transforming Concealer SPF 15, $10

Foundation: Sheer to Medium Coverage

Gold winner: Chanel Lift Lumire Firming and Smoothing Fluid Makeup SPF 15, $65
Silver winner: Avon Anew Age-Transforming Foundation SPF 15, $16

Foundation: Medium to Full Coverage

Gold winner: La Prairie Anti-Aging Foundation SPF 15, $105
Silver winner: Revlon Age Defying with DNA Advantage Cream Makeup SPF 20, $15

Primer

Gold winner: Korres Quercetin & Oak Antiageing Age Reversing Face Primer, $33
Silver winner: CoverGirl & Olay Simply Ageless Serum Primer, $14

Lipstick

Gold winner: Dior Rouge Serum SPF 20, $34 Silver winner: By Terry Rouge Terrybly Age-Defense Lipstick, $49

Lipliner

Gold winner: Urban Decay 24/7 Glide-On Lip Pencil, $19 Silver winner: Guerlain The Lip Liner, $30

Lip Plumper

Gold winner: Smashbox O-Plump, $24
Silver winner: Rodial Glam Balm Lip, $25

Crease-Proof Eye Shadow

Gold winner: MAC Paint Pot, $18
Silver winner: Revlon ColorStay 16 Hour Eye Shadow, $7.49

Brow Pencil

Gold winner: Lancme Le Crayon Poudre, $25.50
Silver winner: Este Lauder Automatic Brow Pencil Duo, $23.50

Eye Shadow Primer

Gold winner: Laura Mercier Eye Basics, $24
Silver winner: Urban Decay Eyeshadow Primer Potion, $20

Mascara

Gold winner: MAC False Lashes, $20
Silver winner: Lancme Dfincils, $26

For the complete results of Good Housekeeping’s Anti-Aging Awards, as
well as anti-aging make-up tips, visit Goodhousekeeping.com/anti-aging-awards