Brits at risk of sun damage as one in five believe sunburn results in a better tan
10:30 GMT, 2 May 2012
A concerning number of Brits are unaware of the harmful effects of sun exposure, findings suggest.
Skin cancers are triggered by UV rays, but a study found one in five wrongly think sunburn will result in a better tan.
While half of those surveyed in Yorkshire said they would never apply sun cream in extremely hot weather, because they believe sunshine in the UK isn't as strong as it is overseas.
Worrying: 85 per cent of 18-24-year-olds said they never apply SPF while outside on sunny lunch breaks
The worst offenders were those aged 18-24 with 85 per cent stating that they never apply SPF when outside on sunny lunch breaks.
The study, carried out by St Tropez
to mark Sun Awareness Week, also discovered that men are at higher risk that women when it comes to sun damage, as over 34 per cent said they wouldn’t wear suncream when sunbathing on home soil.
Industry experts have now called for better education to highlight the risks of sun exposure.
Commenting on the statistics provided by 2,000 participants Michelle Feeney, CEO of PZ Cussons Beauty said: 'These statistics point towards the need for
greater education in the UK to boost awareness of the risks of UV rays
and change ingrained attitudes towards skin protection.'
Wrinkles and pigmentation spots are just some of the effects of sun damage
But its not just the aesthetic effect of a sun-tan which lures people outside.
A huge 86 per cent of men and women stated they felt healthier and happier with a natural glow.
And over a fifth of the British public revealed they feel under pressure to return from holiday with a golden glow, despite admitting they find sunbathing dull.
Nursing director Ruth Breeden from nationwide clinic group sk:n added: 'The risks of sun damage from UVA and UVB exposure are high.
'We see damage ranging from wrinkles, sagging and pigmentation spots through to the worrying early signs of skin cancer.'
Skin cancer is one of the most common cancers in the UK, responsible for around 2,600 deaths every year.
For more information about sun damage prevention and Sun Awareness Week visit www.bad.org.uk