British designer Bella Freud opens her first pop-up shop … but will fans Kate Moss and Alexa Chung be popping in all the way out in Bicester Village
19:46 GMT, 13 November 2012
While she may not have followed in her grandfather Sigmund's psychoanalytical footsteps, Bella Freud has channeled her wealth of inherited intellect into fashion and designing with gusto.
The 51-year-old has worked for Vivienne Westwood, established her own design company, consulted for Jaeger and even been credited with the revamp of retro fashion house Biba.
So it comes as no surprise that Bella has announced she will be opening her own pop-up boutique … although the location, at outlet shopping centre Bicester Village, might have surprised a few fashionable friends.
Bella Freud is launching her debut pop-up store in designer outlet centre Bicester Village
'A shop gives me the opportunity to
create a little world and reveal the background to some of my ideas,' she told Vogue.co.uk
'It's quite an intimate space and I have created lots of
new products, such as Ginsberg Is God and Je T'Aime Jane scented
candles, badges, kids dog T-shirts and lots of other desirable things.
'Bicester Village is incredibly well-run and has great marketing and
Alexa Chung and Kate Moss are big fans of the designer's retro knitwear
The boutique will run until mid-January at the popular shopping destination and will feature tea towels and children's clothes as well as her trademark knitwear, which is famous for its vintage rock n' roll twist.
The designer, whose fans include Alexa Chung and Kate Moss, has hopes of opening her own standalone store in the future.
Bella, the daughter of the late Lucien Freud, pictured here with Lily Allen