Britain brings out the bunting: Retail sales boom as 823m splashed on food, drink and decoration for Jubilee celebrations


Britain brings out the bunting and booze: Retail sales boom as 823m is splashed on food, drink and decorations for Jubilee bank holiday weekend

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UPDATED:

18:08 GMT, 31 May 2012

The extended bank holiday weekend is almost here and Diamond Jubilee fever is reaching new heights.

According to research Brits will spend a total of 823million celebrating the Queen’s 60-year anniversary, each forking out an average of 83 on food, drink and Union Flag-inspired decoration.

Waitrose reported sales of Pimm's were up by more than 260 per cent on
last year while DIY retailer B&Q said it had sold 100,000 metres of bunting.

Bunting lines the streets in Winchester, Hampshire as locals prepare to celebrate

Bunting lines the streets in Winchester, Hampshire as locals prepare to celebrate

An estimated 40 per cent of the
population plans to mark the event in some way MoneySupermarket.com found and supermarkets expect the four-day break to be one of the busiest weekends of the year.

Sainsbury's
reported sales of Union
Jack cake stands were up by 2,783 per cent week on week while themed teacups and saucers were also flying off the shelves.

General merchandise director Robbie Feather said: 'Record sales of
flags and bunting were seen in 2011 thanks to the royal wedding but
current indications show that the Queen's Diamond Jubilee is set to far
outstrip last year's demand.

Waitrose reported sales of Pimm's were up by more than 260 per cent on last year

Waitrose reported sales of Pimm's were up by more than 260 per cent on last year

'The
Jubilee celebrations look set to be the most exciting royal occasion
yet with more people than ever before snapping up memorabilia, themed
products and party food and drink.'

The survey found 21 per cent plan to
buy extra food and snacks and 17 per cent will buy extra drinks, while 7
per cent will buy decorations and 8 per cent will purchase souvenirs.

Of
those planning to watch the celebrations, 25 per cent will stay at
home, 8 per cent are expecting to party with family and friends and 6
per cent will attend a street party with 3 per cent planning a trip to London.

The
predicted spending of 823million compares to the 480million 34 per
cent of Britons said they planned to spend celebrating the Royal wedding
last year.

MoneySupermarket spokeswoman Clare
Francis said: 'While it
can be tempting to splash out on celebrating such a big event, you
should still make sure you’re making the most of your money and not
paying a queen’s ransom.'

British Retail
Consortium economist Richard Lim said: 'After a battering from bad
weather and household finances squeezed by low wage growth and high
inflation, retailers are looking for a much-needed boost.

'The
Jubilee has the potential to create a feel good factor that lifts
consumer confidence and persuades people to put their concerns to one
side, even if only temporarily.

A study by Santander Insurance, which questioned 2,012 people, found that on average people are spending 83 on Jubilee-related goods.

Meanwhile,
the Association of Train Operating Companies has said around half a
million revellers would be travelling to the capital by rail.

Another 30,000 are expected to make the journey with coach operator National Express.

Forecasters
have said that showers could dampen some street celebrations over the
weekend, but the Queen's Thames river pageant on Sunday is set to be
dry.

On
Monday, Buckingham Palace will host an
evening concert while on Tuesday, the Queen and members of the Royal
Family will take part in a carriage procession through central London.

Cooler,
wetter and windier weather is bringing the heatwave of the last week to
an end, and experts are predicting a mixed outlook for the bank holiday
break.

The best places to be outside for a street party on Sunday will be in Scotland, northern England, and East Anglia.