Bridal chain is forced to apologise after designer wedding dresses are spray-painted with graffiti at a closing-down store
David's Bridal has issued an apology in response to irate consumers who yesterday saw pictures of wedding dresses being vandalised and thrown away.
The bridal retailer came under fire when staff of one of its smaller chains, Priscilla of Boston, were seen spray painting gowns after a store closure in Edina, Minnesota.
Responding to outrage that the dresses were not donated, David's Bridal said: 'While it has been Priscilla of Boston’s policy not to make donations of sample dresses that are in poor condition, we recognize that some of these dresses could possibly have gone to worthy causes.
Something pink Workers at a branch of Priscilla of Boston that was recently closed down, spray-painted the remaining stock pink and threw it away
'David’s Bridal has already begun
bringing together all of the remaining Priscilla of Boston gowns to
evaluate them and ensure that they are donated to our charitable
partners wherever possible.'
On December 30, male workers at the closed-down store, were
watched by aghast onlookers as they destroyed designer dresses worth
thousands of dollars designed by the likes of Vera Wang.
One such witness was Bessie Giannakakis. She told NBC affiliate, KARE-TV: 'It was just terrible. It was a terrible sight. You would never in your life think, “Let’s
spray-paint a dress.” Give it to somebody … who doesn’t have the
Shock at the sheer wastefulness of such an act was a common reaction among Edina residents who were infuriated and saddened by the knowledge that the dresses could have benefited the less advantaged.
Pristine: Priscilla of Boston had been selling wedding dresses by high end designers like Vera Wang for decades
Sheila Roth whose photographs clearly captured the scene of the pointless vandalism, inquired inside the store as to the reason they hadn't been donated to the needy.
She told Fox 9 News: 'I was told that “corporate” ordered that
all the remaining inventory be destroyed… [and]… that it had
something to do with the contracts with the labels.'
When KARE-TV contacted the chain to query the strange decision, this statement was originally issued in response:
'Priscilla of Boston has always donated quality bridal gowns to a
variety of charitable causes. We do not, however, donate unsaleable
dresses that are damaged, soiled or in otherwise poor condition.'
But according to local women like Sheila Roth
and Kari McMurrough, a nearby salon owner, the dresses were in perfectly
acceptable condition, some of them even still in their boxes.
The socially-minded pair even attempted
to salvage some of the dresses as well as shoes and mannequins still in
costume in order that they could take responsibility for donating them.
As Recycled Bride founder, Tracy DiNunzio
explained to Today.com: 'When you think of all the resources that go
into producing these
dresses, and how many ways they could benefit someone, it’s quite sad.
Scandalous vandalism: Onlookers were shocked to see the dresses going to waste rather than being donated to charities and those in need
'Why didn’t they donate them to Brides Against
Breast Cancer, or Wish Upon a Wedding So wasteful!'
Shut down: After 65 years of business, the David's Bridal-owned store is one of 19 locations that has been closed down
Priscilla of Boston, owned by David's
Bridal, was made famous in 1965 for creating the dress worn by Grace
Kelly at her wedding to Prince Rainier of Monaco.
Its closure last week brings an end to 65 years of business.