'Breast is best advice is too posh': Charity stops promoting it in ante-natal classes
A leading childbirth charity will stop telling mothers to breastfeed over fears its image is ‘too posh’.
The National Childbirth Trust will no longer promote the practice to all women in its ante-natal classes.
Instead it will encourage those who have already decided to take it up to do it properly.
Too posh The National Childbirth Trust will no longer promote breastfeeding in its ante-natal classes
The change follows concerns that its ‘breastapo’ tactics are alienating some women reluctant to breastfeed, particularly among the working class.
The charity wants women from more diverse backgrounds to attend its classes.
The NHS recommends that babies are breastfed exclusively for six months. Breastfeeding rates range from 90 per cent for more affluent women, to just over 70 per cent for those in the poorest social classes and only 63 per cent for teenage mothers.
Diverse: Anne Fox of the NCT says they want to get the message out that their organisation is not just for “posh” parents
It provided ante-natal classes for about 90,000 couples last year, 16 per cent of them free through the NHS. But it has been criticised for alienating women who decide not to breastfeed or those who chose to have a caesarean.
Last year TV presenter Kirstie Allsopp claimed that she and thousands of mothers were being made to feel a ‘failure’ for having c-sections.
Spokesman Anne Fox said: ‘We need to get the message out that the NCT is for everyone, not just for “posh” parents as some people assume.
‘We want to have a more diverse reach. We have always worked on word of mouth, but now we want the person who says “You should go to NCT” to be a pregnant 15-year-old in central Manchester.
‘Our practitioners and volunteers are training to support all parents; those from ethnic minority groups, families that are newly arrived and those who parent on their own.’
The NCT, formed in 1956, has 100,000 members, making it the biggest parenting charity in the country.