Breast in show! Women capture their cleavage on Instagram to raise awareness of cancer and encourage regular exams
20:42 GMT, 13 April 2012
Breast Cancer Awareness Month usually takes place in October as charities band together and people across the nation don their pink ribbons.
But thanks to the efforts of a pair of Frenchmen, awareness of the cause may come a little earlier this year as cleavage-loving social media savants flock to Boobstagram.
Pulling photographs of ample boobs from Instagram and posting them to their website, the men say though, is their attempt to encourage women to get regular breast exams.
Breast awareness! Boobstagram pulls photographs of boobs from Instagram as a way to raise awareness of breast cancer, according to its founders who happen to be two French men
The two founders, who sign off on their manifesto as Julien GLT and Lionel Pourtau, insist the reason for launching the website was focussed solely on one thing: the fight against breast cancer.
Translated from French, Boobstagram's slogan reads: 'Showing breasts on the web is good, showing them to a doctor is better.'
What's up doc While most of the pictures feature just the ample assets, some women have taken the project to new heights and playfully added accessories wedged between their cleavages
Interesting choice: Though the site is intended to encourage women to get regular breast exams, it is doubtful the models in these photos would be quite as inventive at the medical examination
But many of the women who have so generously donated the viewing rights of their assets to the cause may not be quite as playful at the doctor's office.
In some of the images, subjects have opted to pose with bizarre objects held in their cleavages.
One shot glass looks like it has been photoshopped into the picture while a television remote control nestles comfortably in the bra of another.
Aside from the 24,000 plus photographs, the website's 'about' page provides a few statistics about the disease and its treatment in France.
Let's get serious: According to the founders, Boobstagram is an attempt to raise awareness and avoid the 'pitfall of moralism'
Business Insider translated one of the paragraphs: 'We can not all be surgeons or oncologists. But we can all take our share of prevention, for ourselves, for our loved ones and others.
'But how How to be heard in the public sphere saturated with messages How to avoid the pitfall of moralism'
Breast cancer is given a lot of attention in both media and in society on account of its high rates diagnosis but it can only be detected by doctors and medical technology.
Some may be skeptical as to the motives of the two founders, especially given that they are men and the subjects all seem to be so well proportioned and tastefully dressed.
You like Boobstagram's Facebook page already has 5,755 likes though it seems many of these are from men
Breast in show: Not all the subjects are as playful but there are certainly an abundance of amply cleavages
The daily 'Boobs of the Day' posts on their Facebook page could be seen as suspiciously lacking in any significant calls to action aside from responses from avid fans of the site.
Comments from male users such as: 'I want to like but I get into so much trouble when I do', only add coal to the fire as regards the nature of the project.
Nevertheless, Boobstagram's Facebook page has attracted 5,755 likes and counting since its inception in October last year.