Brazilian Blowout hair-straightening brand ordered to warn that products contain cancer-causing formaldehyde


Brazilian Blowout hair-straightening brand ordered to warn that products contain cancer-causing formaldehyde

It was hailed a miracle by a many a frizz-prone girl, but the Brazilian Blowout comes at the high price of the risk of cancer.

The treatment, which sees hair semi-permanently straightened using a chemical concoction, was last year explosively found to contain formaldehyde, a carcinogen.

But the South American follicular secret has now been given another major blow, as makers of the popular line of
hair-straightening products has been forced to alert consumers that two of
its formulations emit formaldehyde gas, a possible carcinogen,
California's attorney general announced yesterday.

Straight secret: Popular hair-straightening products are to be labelled as containing cancer-causing formaldehyde - but will women still flock to salons

Straight secret: Popular hair-straightening products are to be labelled as containing cancer-causing formaldehyde – but will women still flock to salons

The labeling changes are designed to settle a lawsuit the state filed in November against the company that makes Brazilian Blowout products, which have been a boon for those who dislike their naturally curly tresses but are also a source of health concerns.

The products are applied during salon treatments and coupled with high heat to temporarily smooth the hair shaft.

Loved by celebrities and smooth-hair devotees across the U.S., the procedure does not seem to have fallen out of favour despite its health warnings of late.

The attorney general's office had accused North Hollywood-based GIB LLC of deceptive advertising because Brazilian Blowout Acai Smoothing Solution and Brazilian Blowout Professional Smoothing Solution were labeled as being free of formaldehyde, which can irritate the eyes, skin and lungs.

Toxic locks: Brazilian Blowouts may be the answer to a frizzy girl's dreams, but the chemical concoction is cancer-causing

Toxic locks: Brazilian Blowouts may be the answer to a frizzy girl's dreams, but the chemical concoction is cancer-causing

'California laws protect consumers and
workers and give them fair notice about the health risks associated with
the products they use,' Attorney General Kamala Harris said in a
statement. 'This settlement requires the company to disclose any hazard
so that Californians can make informed choices.'

The company also agreed to pay $600,000 in penalties and fines for failing to notify consumers and hair stylists that its products contain chemicals that may cause cancer, and to have the products tested for all toxic substances at a state-approved lab.

As part of the settlement GIB also will be required to supply salons with a pamphlet outlining recommended safety precautions.

The company already has made the necessary labeling and marketing changes, and Brazilian Blowout products still will be available in California, GIB Chief Executive Officer Mike Brady said.

'We believe the settlement reached with Attorney General Harris represents a fair and equitable resolution,' Brady said in a statement. 'We are pleased to have this matter behind us and are confident these new practices will provide certified stylists who use our products each day and their loyal customers clarity and confidence.'

Brazilian Blowout is a brand of keratin hair smoothers that first were popularized in Brazil but have been available in U.S. salons for several years. Both the U.S. Food and Drug Administration and the Occupational Safety and Health Administration have been investigating the products, which also sparked a class-action lawsuit on behalf of consumers in California last year.