Bracelets against breast cancer: Lauren Laverne, Liberty London Girl and friends star in a new jewellery campaign for Breast Cancer charity
18:26 GMT, 2 May 2012
Luxury e-commerce portal my-wardrobe is joining the campaign for Fashion Targets Breast Cancer.
The site has joined forces with Daisy Jewellery to launch a three piece chakra bracelet collection to be sold in aid of the charity.
And leading the campaign are five well-known faces…
Lauren Laverne wears her Daisy Jewellery chakra with pride
Lauren Laverne, Jo Whiley, bloggers Sasha Wilkins from London Liberty Girl, Emily Johnston from Fashion Foie Gras and myfashdiary's Tala Sammon have all been photographed sporting the bracelets.
The collection is being sold exclusively online at my-wardrobe.com and daisyjewellery.com and features sterling silver, 24ct rose gold vermeil and 24ct gold vermeil chakra bracelets set onto red woven cords.
The three metals denote key positive qualities of stability, grounding and prosperity – words that have also been engraved on one side of each charm.
30 percent of the sale of each bracelet will be donated to Fashion Targets Breast Cancer.
Sasha Wilkins aka Liberty London Girl
The Daisy Jewellery bracelets incorporating ancient Buddhist chakra symbols – said to aid mental and physical alignment – are loved by a-listers including Alexa Chung, Poppy Delevingne and Sienna Miller.
Said James Boyd of Daisy, 'For the second year we are privileged to support Breakthrough Breast Cancer and the tireless work that they do. We are proud to sit alongside other fine British brands in this beautiful Fashion Targets Breast Cancer campaign, and hope that our support goes some way to ease the pain of others.'
Fashion Foie Gras' Emily Johnson
my fashion diary's Tala Samman
'Breast cancer is something an increasing amount of us have a personal connection to and we are very proud to be able to support such a worthwhile cause for the fourth year,' says Sarah Curran of my-wardrobe.'
She continued, 'Fashion Targets Breast Cancer has raised both the awareness of the disease and helped to fund breast cancer research. We are privileged that we can be part of the on-going campaign to raise such vital funds.'
The collection follows the launch of Fashion Targets Breast Cancer's SS12 campaign featuring Georgia May Jagger and Pixie Geldof – see below.
Bracelets available www.my-wardrobe.com and www.daisyjewellery.com and priced from 58 to 87.50
The Daisy Jewellery Aura Chakra collection for my-wardrobe
Georgia May Jagger for Fashion Targets Breast Cancer SS2012 campaign
Pixie Geldof for Fashion Targets Breast Cancer