Boots unveil new 25 miracle anti-ageing cream set to be another sell out

Boots unveil new 25 miracle anti-ageing cream set to be another sell-out success

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UPDATED:

01:22 GMT, 12 April 2012

A new anti-ageing cream is set to be a sell-out success when it hits stores next week.

Priced at 24.95 the Lift & Luminate Day & Night Serum, which claims to reduce the appearance of fine lines and firm up skin, has been unveiled by Boots.

It joins a number of other wrinkle-busting lotions from the high street retailer which have disappeared from shelves within days of launch.

The Lift & Luminate Day & Night Serum from Boots is set to be a sell-out success

The Lift & Luminate Day & Night Serum from Boots is set to be a sell-out success

Two years ago the Protect & Perfect lotion sold out
24 hours after going on sale as scientists from BBC's Horizons programme deemed it a 'miracle product'.

And now the British chemist is hoping its latest offering will be just as successful.

Dr Tamara Griffiths, consultant dermatologist at Manchester
University applauded the rise of affordable skincare solutions.

Boots boasts a range of affordable wrinkle-busting lotions that have proved popular with women across the country

Boots boasts a range of affordable wrinkle-busting lotions that have proved popular with women across the country

She said: 'Lines, wrinkles and sagging skin are obvious concerns,
but the ageing effects of pigmentation such as age spots and uneven
skin tone can also play a significant role.

'There are treatments
available however they can be costly and cause side effects and I
certainly will welcome a safe, at home treatment.'

The new serum has been tested on
more than 1,200 women and is said to smooth out wrinkles, even skin tone and
firm up the face to give it a youthful appearance.

During one trial
involving more than 180 women, 80 per cent reported their skin felt
radiant after just one use while 73 per cent noticed skin looked younger
after just four weeks.

Results of the tests will be revealed to experts at the forthcoming British Society of Investigate Dermatology Conference.

In
a recent interview Gwyneth Paltrow also revealed that she was a fan of the Boots No 7 range.

She said: 'One of the many exciting
things about living in England for a good part of the year is the
perpetual discovery.

'Boots is almost as ubiquitous as the pub
here in England. Everyone raves about Boots' own line No7 and their
range of high quality cosmetics, moisturisers and cleansers.'

Lift &
Luminate goes on sale on April 18 priced at 24.95