Blundering Where Magazine designers accidentally brand cover model "Whore" by covering part of the first "E" with her head

Blundering Where Magazine designers accidentally brand cover model 'Whore' by covering part of the first 'E' with her head

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UPDATED:

20:36 GMT, 3 September 2012

A magazine has sparked ridicule due to the unfortunate layout of some of its cover images.

Designers of Where, a tourist guide published in cities across the U.S. and around the world, have obscured part of the first 'E' in the title lettering with the head of its cover model.

The result is that one might assume the name of the magazine is 'Whore', rather than 'Where'.

Where Magazine

Where Magazine

Blunder: Designers of Where have obscured part of the first 'E' in the title lettering with the head of its cover model. The result is that one might assume the name of the magazine is 'Whore', instead

The reader could also be mislead into
thinking that the cover model is not a wholesome, tourist-friendly
figure, but something else entirely.

The error appears on the cover of two editions of the magazine; the new fall 2012 Orange County issue, and the January 2012 Milan issue.

The Phoenix & Scottsdale September 2012 edition narrowly avoided making the same mistake, obscuring a different part of the letter 'E' – one side, rather than the lower half.

Designers of the Chicago edition made
the wisest choice though, laying the words over the model, rather than
the other way around.

Where Magazine

Where Magazine

Designed with caution: The Phoenix & Scottsdale edition narrowly avoided making the same mistake (left). Designers of the Chicago edition made the wisest choice though, laying the words over the model (right)

The blunder was first noticed by
Buzzfeed and AdWeek. The latter pointed out that the Orange County issue
cover has not been published on its page on the Where Magazine website,
unlike the pages of its sister editions which proudly display the
latest issue.

MSN commented: 'It’s rather unfortunate that whoever did “last looks” down at the publisher’s didn’t have a dirty enough mind to notice how crucial that first “e” was to the cover.'

Bitterwallet added: 'If you had a magazine called ‘Where’, you might want to be a little more careful about where you place your cover star or else you may end up sending out a very different message altogether.