Now she’s really made it! 15-year-old blogger Tavi Gevinson stars alongside Cyndi Lauper in new Uniqlo campaign
They make an unlikely duo, but Cyndi Lauper and Tavi Gevinson together star in Uniqlo's new spring/summer ad campaign.
Staying true to their real-life styles, the pop star and fashion editor put their own spins on the bright prints, preppy shirts and bold pants from the Japanese retailer's new collection.
Ms Gevinson's star continues to rise, the fashion blogger and magazine maven having first made headlines at the tender age of 12 when her style-savvy insight caught the attention of glossy magazines and designers around the world.
Pretty in pink: Tavi Gevinson and Cyndi Lauper star in Uniqlo's new campaign. Ms Gevinson, 15, is a fashion editor having been discovered blogging aged just 12
Now 15, the Oak Park, Illinois, girl delivers her carefully-crafted brand of geek chic to the label, while Ms Lauper lends her undeniable rock and roll credibility to the new Orla Kiely collaborative range.
Eighties rock and roll great Ms Lauper, energetic and eccentric as ever, is photographed mid-wild dance move, her peroxide locks flicking around her raised arms.
The 58-year-old New York native is no stranger to the spotlight but is less familiar modeling for a clothing label than she is on a stage with a mike and guitar in tow.
Sing it loud: Tavi Gevinson and Cyndi Lauper star in Uniqlo's new campaign. Eighties pop star Ms Lauper is no stranger to spotlight but is more a role than a clothes model
Rather more a role model than a
clothes model – the singer has tirelessly campaigning for LGBT rights
and AIDS awareness – she looks utterly at ease in front of the camera,
dancing in the playful Orla Kiely designs.
Her look has a Fifties feel, her blonde
hair, cropped jeans, billowing scarf and red shoes all alive against the
bright orange backdrop.
Looking orl-right: Irish designer Orla Kiely's creations for Uniqlo include T-shirts, dresses and buttoned shirts and range from $19.90 to $39.90. They are on sale in stores now
Ms Gevinson, school student and editor of online magazine, Rookie, is also more used to watching on when it comes to modelling.
Prints and princess: The Duchess of Cambridge wore an Orla Kiely design to a public engagement in Oxford yesterday. The dress sold out within hours
She has been a mainstay at fashion
weeks around the world since her discovery, having been invited to front
rows of runway shows by designers including Karl Lagerfeld and John
As well as turning her hand to
modelling for Uniqlo, the youngster has recently been spotted taking to
the stage, singing a rendition of Neil Young's Heart of Gold for the
short animated film, Cadaver, in New York over Fashion Week.
The fashion collaboration sees Irish designer
Orla Keily's trademark bold patterns feature on a range of T-shirts and
dresses for the Japanese retailer.
The brightly coloured, whimsical geometric print range starts at $19.90 for tees and shirts and dresses cost $39.90.
Collared shirts – as worn by Ms Gevinson – have just landed in Uniqlo's US stores along with the rest of the print-heavy collection.
The London-based graphic design queen is having something of a moment – one of her creations was seen around the world just yesterday as the Duchess of Cambridge chose to wear her dove-print dress to a public engagement as a royal patron.
The chocolate-brown wool jacquard dress coat sold out ‘within minutes’ of her public appearance, a spokeswoman for the label said.
As soon as the duchess was spotted wearing the brown dove-patterned garment this morning, there was an ‘absolute frenzy’ on the website.
The Birdie wool jacquard shirt dress was on sale for $255, reduced from $510.