What would Cilla and Our Graham say! The 'blind date' is now a thing of the past, as online matchmaking services take over
Only 3% of 18 to 24-year-olds have ever been on a traditional blind date
07:35 GMT, 24 October 2012
Cilla Black and her all-seeing sidekick, Our Graham, loved them.
And they have long been the most popular and traditional ways of meeting someone (as well as the source of many a dating horror story).
But it seems the blind date may have had its day.
Cilla Black presenting TV gameshow Blind Date, which was shown on ITV between 1985 and 2003
Over the last five years only three per cent of young Britons have used this form of dating to meet a potential partner, with most people preferring more modern methods such as online matchmaking.
While 29 per cent of those over 55 have been on a blind date, just three per cent of those aged 18 to 24 have ever experienced a date with someone they knew next-to-nothing about.
This generational gap seems to have arisen as younger generations rely more and more on technologies, in particular the internet and dating websites
Match.com's annual LoveGeist report found that 62 per cent of singles now research their dates online before they meet them using search engines and social networking sites.
Amongst the more computer savvy 18-24-year-olds the percentage of those who investigate their date prior to meeting up is as high as 71.
Over the last five years only three per cent of Brits have used blind dating as a way to meet a potential partner, with most people preferring more modern methods such as online matchmaking
Search engines such as Google are used by 30 per cent of those contemplating a first date, while 20 per cent check out a partners Twitter account.
Facebook is a major source of information with a massive 71 per cent of those suffering pre-date doubts while 36 per cent use dating websites to do the research for them.
One reason for this seems to be a quest for an increasingly 'perfect' partner, with Britons assessing a date’s compatibility, humour, values and intelligence as well as the more obvious level of attractiveness before agreeing to that all important first date.
With more and more of us pushed for time and money it seems a date now is seen more as an investment rather than light-hearted time.
The average amount spent just on preparation for a date is 32.58 and hard up young professionals are questioning whether their date will be worth the time and money before meeting them.
Kate Taylor, a relationship expert at match.com says 'Technology has changed the way we date in many important ways. With so much information about potential partners right at our finger tips, whether it's on our online dating profiles or another social network, it's understandable that we don’t want to leave who we date up to chance.
'As we wave goodbye to the blind date, it's clear that people are investing their time more carefully into picking a partner, and that researching a date online before you meet up so you feel comfortable that the conversation won’t dry up is a refreshing addition to modern dating.'
The LoveGeist study has tracked the nation’s changing attitudes towards dating and relationships each year since it was started in 20009, surveying upwards of 200,000 people for match.com