Blake Lively leaves Chanel to become face of Gucci's new fragrance
17:45 GMT, 22 June 2012
Only the beautiful blonde starlet Blake
Lively could make the move from the face of Parisian luxury giant Chanel
to the equally prestigious Gucci.
The 24-year-old Gossip Girl star has
left the Chanel Mademoiselle range behind her and accepted an offer to
be the face of new Gucci scent Gucci Premire.
luxurious perfume takes its name from the couture line launched by the
brand in 2010 and is well and truly inspired by Old Hollywood charm and
all the glitz and glamour surrounding it.
Blake Lively was chosen by Frida Giannini for her exceptional taste in clothes
Gucci creative director Frida Giannini describes the fragrance as being for a woman who is 'living her moment, whether it's on the red carpet or at a private dinner.'
Unquestionably, Blake fits the description perfectly.
Lively was picked by Gianni, who perceives her as an extraordinarily beautiful girl who absolutely loves fashion and possesses a great taste in clothes.
'Although she's young, she's also very determined, and I liked this spirit. She knows how to be a diva in the right sense, with an aspirational glamour,' he said.
Lively, who shot to fame as Serena Van der Woodson, landed her first fashion campaign as the face of Chanel's new Mademoiselle handbag line in March last year.
She has spoken out about her new role at Gucci, saying she couldn't be more proud.
'Gucci is a staple. It is a brand I have always looked up to because to me it represents strength,' she said.
Blake Lively fronting Chanel's campaign for their Mademoiselle handbag last year
Each of Gucci's Premire creations can take up to six months to devise and produce and have been worn by red carpet sirens Salma Hayek, Jessica Chastain and Cameron Diaz.
The new fragrance is set to go on sale in the U.K. in Harrods from 11 July and available nationwide from 25 July along with the campaign and an advert shot by Drive director Nicolas Winding Refn.