Bethenny Frankel on why even Skinnygirls need shapewear as she launches 'lazy lingerie' range
15:27 GMT, 22 May 2012
Savvy: Bethenny Frankel, pictured above in New York on May 16, has unveiled a new range of shapewear
Bethenny Frankel's tiny frame hardly makes her a typical shapewear advocate.
But the 41-year-old reality TV star has said that her new range of Skinnygirl 'smoothers and shapers' is made for women of all shapes and sizes – including skinny.
The New York-based mother of one told Lucky magazine that women with slender figures can wear shapewear as 'something sexy under a cardigan'.
'It's lazy lingerie for me,' she said. 'I use it instead of a bra.'
Lace bodysuits and camisoles with mesh panels looks more like sexy lingerie than the usual nude-coloured garments.
Made from 'power mesh', the shapewear items come in a variety of styles.
A nude-coloured Lace Shaping Bodysuit has been built with 'lightly padded underwire cups for excellent support'.
The pattern also comes in a non-wire camisole as well as boy-leg underwear.
Another camisole features a polka dot print and mesh panels at the side. The pattern also comes in a slip and high-waist briefs.
Each item ranges in size from small to extra large.
Of course, the former Real Housewives Of New York star has ensured the range caters for the type of women who typically need shapewear.
She said: 'There's something for everyone. You bulge [in] certain places, you want to kind of smooth it out under a dress… everybody has their own insecurities and everybody wants to feel as confident as they possibly can.
Attractive: A polka dot slip (left) is priced at $48 and a lace bodysuit (right) is priced at $48
'This is shapewear that you actually want people to see.'
The mother of two-year-old Bryn Hoppy began designing shapewear in 2011. Her first range went on sale in August.
She began designing after learning of the many women who are uncomfortable wearing regular clothing without added support.
She said: 'The things I hear from women about what's bothering them and what problems they want to solve, “it's uncomfortable and it's riding up, it's riding down”… I go and do something about it.'
She added that her own personal style has improved since becoming a mother.
Classy camisoles: Two camis are on offer including the non-wire style (left) priced at $38 and the wired variety (right) priced at $38. All items are made from what the reality star has tagged 'power mesh'
Basic briefs: Lace boyleg underwear (left) is priced at $26 and high-waisted briefs (right) are priced at $30
'I think it's gotten better, I pay more attention,' she said. 'When I was pregnant, I really wanted to not look like a slob. I used to wear pajamas every single day… before I was pregnant.
'When I was pregnant, I made a very particular effort to wear heels and look cute because you can feel like a slob when you're pregnant.'
She also revealed some of her favourite online shopping destinations to the magazine.
'I like to shop on eBay, Net-a-porter,' she said. 'I just like being online.
'It's like going through a mall and just being able to choose. I'm not really loyal to any particular one.'
Bethenny Frankel's new lingerie range is available through her website Skinnygirlshapers.com