Behind the scenes of Burberry's atmospheric autumn/winter campaign starring Gabriella Wilde and Roo Panes
18:04 GMT, 1 August 2012
Burberry is continuing to create a buzz on social networking sites after embracing the power of social media to promote their Autumn/Winter campaign starring Roo Panes and Gabriella Wilde. Since images of the campaign have been released, the fashion house's Twitter and Facebook fans have rocketed whilst also raising Wilde and Panes's profiles.
Now the fashion brand have released behind the scenes pictures of their atmospheric shoot which was filmed at night by Mario Testino under the creative direction of Burberry's Christopher Bailey at the Old Royal Naval College in Greenwich London.
One of the pictures shows St Trinians actress Wilde in make-up as she prepares for her close-up. Another shows Testino and Bailey behind the camera as the glamorous shoot takes place.
Ready for her close-up: Gabriella Wilde has her make-up applied in this behind the scenes shot from the Burberry autumn/winter campaign shoot
Light, camera, action: Photographer Mario Testino, left, and Burberry chief creative officer Christopher Bailey, centre, behind the cameras at the shoot in Greenwich
Bailey said they were delighted with the resulting pictures and videos that were produced following their night of filming. He said: 'Using London as the backdrop, we shot
the series of cinematic, emotive black and white images and short films
with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms.'
The resulting pictures and videos have been cleverly trickled out via social networking sites and Burberry's own website. Today, as well as the behind the scenes pictures, the fashion house also released more pictures of Wilde and Pane modelling clothes and accessories from their range with the titles 'the long wait' and 'footsteps and shadows'. A video called 'London Streets' has also just been released which is a continuation of previous short films starring Wilde and Panes in the classic old Hollywood movie style.
Ready for winter: Gabriella wears a draped skirt with studded leather gloves and matching clutch in this picture entitled 'The Long Wait' which also showcases further clothes and accessories from the fashion house's latest women's and menswear
'Footsteps and shadows': This newly released picture shows Wilde and Panes modelling the heritage style range
The campaign has been well-received with Burberry currently up to 13,180,946 likes on Facebook and 1,162,741 followers on Twitter.
As well as Facebook and Twitter, their cross platform campaign has also been sent directly to Burberry's fans on Burberry.com, YouTube, Google+, Instagram, Pinterest, Sina Weibo, Douban, Kaixin001 and Youku.
Rising stars: Wilde and Panes are quickly becoming in demand as a result of their profiles being raised as the new faces of Burberry
Multi-talented: Panes is also a singer-songwriter and his music has been used on previous videos for the Burberry campaign
Thanks to the involvement of Panes, who can add singer-songwriter to his list of talents, Burberry have also released an official soundtrack on iTunes featuring Pane's songs which have also been used on some of the campaign videos. The latest 'London Streets' video however, which you can view below, uses British singer-songwriter Joan Armatrading's 'It Could Have Been Better' as the backing track.
Fans of Panes will hear more from him though as the Burberry campaign continues to be released while Wilde will be seen again on the big screen soon as she is to star in the remake of classic
horror film Carrie, which will be out next year.