Bebe unveils first ever bridal range – but would you spend $2,500 on one of its wedding dresses
When we heard about Bebe”s new bridalwear collection we were expecting sexy, hip-hugging fishtail dresses with low-cut necklines and flesh-baring lace and crystal panels.
So its sophisticated ten-piece collection, which was unveiled today, has come as something of a surprise.
The company, which hired Project Runway alum Rami Kashou to design the line, has done away with the teenage look it has become so well-known for, and instead created a line of elegant gowns that a grown-up might seriously consider.
Dresses to impress: Bebe has launched its first bridalwear range, designed by Project Runway alum Rami Kashou – but prices are far from affordable for the average Bebe customer
The price-point, too, is a departure from the Bebe we know – and not in a good way.
The dresses start at $950, soaring up to $2,500 for the most expensive styles.
Not-so-cheap chic: It is likely that Bebe”s bridal gowns are expensive because they cost more than its other designs to manufacture
Of course, wedding gowns need a lot of material and clever corsetry to create those figure-flattering bodices, delicate embroidery and full princess-style skirts so the cost of the basic materials and actual manufacturing of the garment is likely to be much higher than usual.
Mr Kashou was chosen by Bebe to design the line as his past bridalwear designs were in line with the classy glamour it was after.
He told Brides.com that the collection was “a little something for every type of bride”.
The range also includes accessories, bridesmaid dresses, shoes, jewellery, veils and gifts and will be available in just four Bebe stores in Chicago, New York, and Los Angeles, as well as online.
But it appears to be in line with thebrand”s efforts to target an older market: earlier this year it launched a workwear collection – though its appropriateness for an actual office was called into doubt at the time.
The Huffington Post commented: “Bebe is rumored to be switching style gears in an attempt to court an older audience, by producing more workwear and more, uh, relaxed fit clothing.
‘A wedding line conveys maturity – something Bebe desperately needs”.