Beauty map of Britain: Revealed, the skin care divide between London ladies and Yorkshire lasses
00:39 GMT, 14 July 2012
13:27 GMT, 14 July 2012
Are you a fan of face creams or partial to pampering products
The contents of your bathroom cabinet could be more revealing than you think.
Research has shown that women spend their money on different skin care products depending on where in the country they live.
Women in different parts of the country use different sorts of beauty products
It found that nearly half of Scottish women use face creams or lotions at least once a day compared with just over a third in Wales.
And while a quarter from London think spending money on skin care is an investment, only one in ten from Yorkshire and Humberside believes the same.
Toner, which tightens the skin, is most popular in the South-West, while facial scrubs are used by more women in the South-East than anywhere else.
Face masks are most popular in Wales, according to a report, called Here Comes The Science Bit, by industry analysts Mintel.
Geordies are the most likely to have normal skin, while women in Manchester and Liverpool admit to struggling with oily patches. Nearly one in five Londoners said that they suffer from dryness.
Last year, British women spent more than 950million on facial skin products, with sales set to hit 1billion next year.
The biggest spend was on moisturisers, which cost women 294million in 2011, while 179million was spent on cleansers and 28million on eyecare.
Medicated products, such as those designed to treat spots or dry skin, took up 77million of women’s cash.
But while more than nine out of ten use beauty products on their face, only half believe their lotions and potions will do what they claim on the label.
The report also revealed women start to worry about looking younger when they hit 25, with 26 per cent of 25- to 34-year-olds buying products that made them look better for their age.
The North-South divide
Nearly two-thirds admitted that they wanted to younger, with 41 per cent of working women saying taking years off their actual age was a ‘priority’.
A third worried about wrinkles, with more than half of 55- to 64-year-olds buying products specifically to target them.
A steady stream of new products, led by scientific developments, is also driving sales.
Dr Patricia Pineau, scientific director at L’Oral, which co-authored the report, said: ‘Today consumers are more knowledgeable about their skin and are prepared to spend their money on products that work because they are linked to scientific advances.’
Michelle Strutton, of Mintel, said young professional women tended to worry most about their looks because they felt it was important to their careers.
‘It is about career progression and the need to look your best,’ she added. ‘By the time a family comes along women have other priorities.
‘They tend to buy a few more products when their children leave home, but we find in retirement that drops right off a cliff.’
Louise Thomas-Minns, skin therapist at U And Your Skin, a facial treatment company, said that an increasing number of clients were asking for ‘flawless’ skin.
‘Men and women feel under pressure because we are increasingly exposed to images portrayed by cosmetic companies that create a sometimes unrealistic image goal,’ she said.