Beauty confidential: And all because the lady loves nappy cream… and other tried and tested beauty classics

And all because the lady loves nappy cream… and other tried and tested beauty classics


Superdrug has announced that sales of
Sudocrem – a 2.75 balm which originated 80 years ago as a nappy cream,
but is now often used as an all-round moisturiser – have gone through
the roof. In these squeezed times, it seems women are sticking with
time-tested products – because they know they work. Here’s our round-up
of the best beauty classics.
In these squeezed times, it seems women are sticking with time-tested products

In these squeezed times, it seems women are sticking with time-tested products


Pond’s Cold Cream, 3.99 (Superdrug and Boots)

This is one you’ll probably remember from your grandmother’s dressing table. The original Cold Cream, created in 1918, can be used for deep cleansing, as a hydrating face mask or for dry, chapped hands. The range now includes Nourishing Anti-Wrinkle Cream, 4.99, and Hydro Nourishing Cream, 4.49, as well as Eye Contour Cream, 7.99.

Clarins Face Treatment Oil, 29 (

These gorgeous oils remain unchanged since their launch in 1954. With a choice of Blue Orchid, for restoring radiance to dehydrated skin, Santal, for dryness and redness, and Lotus, for combination or oily skin, there is an oil for every skin type. They’ve recently been relaunched with a new look. However, the blends of essential oils and plant extracts remain the same, and continue to leave skin glowing and grease-free.

Clinique 3 Step range, from 10 (

More than 40 years ago, Clinique was launched as the first-ever dermatologist-developed, fragrance-free skincare range in the UK. The cornerstone of the brand was the 3-Step range (cleansing exfoliating, moisturising), which remains one of the best-selling beauty skincare ranges ever. A Dramatically Different Moisturiser, from 16.50, sells somewhere in the world every three seconds.

Elnett Hairspray

John Frieda Frizz-Ease Original Hair Serum

St Tropez Self Tan Bronzing Lotion

From left: Elnett Hairspray, John Frieda Frizz-Ease Original Hair Serum, St Tropez Self Tan Bronzing Lotion

Guerlain Crme Camphrea, 21.50 (

This treatment cream was first launched in 1870, and was specially formulated for oily skin, to heal and conceal spots and other imperfections. Today, it remains as popular as ever, as it helps to tighten pores, soothe irritations and prevent blackheads. It also disguises spots and blemishes with its natural skin colour.

Elizabeth Arden Eight Hour Cream, 25 (counters nationwide)

This wonder cream has been around for 82 years, in the same, unchanged formula. Loved by make-up artists and models, it has a whole range of uses, including soothing dry skin, smoothing eyebrows, as a lip balm, as a cheek highlighter and to soften cuticles. A new, fragrance-free version launches next month.

Rescue Cream, 5.65 (Boots and Holland & Barrett)

The Rescue range has been around for 80 years. The original product was Rescue Remedy — still on sale, from 6.90 — which, along with the rest of the skincare range, including this cream, uses the same combination of flower essences as when the product first launched: cherry plum, impatiens, star of Bethlehem, roc rose and clematis.

Estee Lauder Advanced Night Repair, from 41 (

This innovative repair complex celebrates its 30th birthday this year. Launched as Night Repair, it promises to reduce the signs of ageing, prevent further damage and protect against environmental damage. A celebratory bottle will launch next month, which will no doubt become a collectors’ item.


Maybelline New York Great Lash Mascara, 4.99 (Boots)

The green and pink packaging made its debut in America 40 years ago, and remains a huge seller. Today, it bridges the cosmetics age gap, appealing to women of all ages. The secret lies in its ability to makes lashes look fuller, longer and separate without clumping.

Rimmel Hide The Blemish Concealer, 4.49 (Boots)

Launched in 1967, this concealer was originally called Hide And Heal Stick in an era when concealers were virtually unheard of. It still competes with some of the most expensive brands.

Max Factor 2000 Calorie Mascara, 7.99 (Boots)

In 1989, this revolutionised the beauty industry with its claims of improving lash volume by up to 300 per cent. It continues to be one of Max Factor’s greatest successes, selling one mascara wand every minute, with year-on-year growth of 8 per cent — impressive in a market flooded with new, innovative products.

Clairol Nice 'N' Easy Permanent


From left: Clairol Nice 'N' Easy Permanent and Sudocrem


Elnett Hairspray, 2.39 (Boots)

Nicknamed ‘The Golden Goddess’, this is loved by the fashion and beauty industry. Elnett is now 51 years old, and remains one of the best-selling hairsprays on the market. It has won countless awards for its holding power and the non-stickiness of the spray.

Head & Shoulders Classic Clean Shampoo, 4.99 (Boots)

At 50 years old, Head & Shoulders continues to use the same anti-dandruff ingredient that made it a revolutionary product half-a-century ago. It promises to fight the five signs of dandruff — flakiness, itchiness, dry scalp, tightness and oiliness – with a ‘wonder’ ingredient that took a decade to develop.

Clairol Nice ’N’ Easy Permanent, 5.49 (Boots)

Launched in 1965, Clairol cornered the market in home hair colouring, and remains one of the leading brands. The best-selling shade is 101, Natural Baby Blonde, and the formulation continues to embrace technology and new advancements in home hair colouring.

John Frieda Frizz-Ease Original Hair Serum, 5.89 (Superdrug)

One of the best-selling hair products around, this was launched in 1990 when few hairdressers had their own ranges. Since then, many similar products have emerged, but none has proved so popular — or effective. Frizz-Ease transforms dry, frizzy or chemically treated hair with a blend of silicones which smoothes texture and repels humidity.


St Tropez Self-Tan Bronzing Lotion, 20.43 (Boots)

The first product launched by the brand in 1996, and still a leader in the competitive world of tanning products. It remains the best-selling product in the range, which has expanded to include Self Tan Mist, 30 and Tan Remover, 10.21.

Yardley English Lavender Soap, 7.99 for three (Boots)

The first product from the quintessentially English brand appeared in 1770. It is still the brand’s best-seller today and has royal warrants from the Queen and Prince Charles. The scent of English lavender is used in many products today, but remains synonymous with the Yardley brand.

Palmer’s Cocoa Butter Formula Lotion, 3.85 (Superdrug)

Launched in the UK in 1985, this glorious body lotion remains unchanged, with its distinctive scent of cocoa and rich, moisturising texture. The range now includes Cocoa Butter Lip Balm, 1.79.


Sally Hansen Hard As Nails, 4.75 (Boots)

This innovative nail strengthener uses a nylon formula, fortified with silk proteins to help make nails stronger. Used by generations of women since its U.S. launch in 1958, it’s still one of the best nail-fortifying products around.


The first BB (blemish balm) cream for men goes on sale in the UK next week. Lab Series Skincare for Men BB Tinted Moisturiser SPF35, 32 (0870 0342566 or makes skin look instantly healthier, clearer and smoother. Traditionally, men steer clear of anything that could be considered make-up, but it sold out all over Asia within days of the product’s launch, with many men joining waiting lists.
If milder weather is making you think of baring your legs, Diego Dalla Palma’s new Spray-On Tights, 19.50 (Tesco) is a foundation for legs that provides a natural , nonorangey colour. The formula contains tiny particles of silk for a smooth finish.

It’s just been announced that Benefit’s They’re Real! Mascara is officially the UK’s best selling mascara (18.50, The long-wearing, jet-black formula doesn’t smudge, budge or dry out. For thicker lashes, brush horizontally — the staggered bristles boost length and volume. Brush vertically to lift, define and curl.
Lab Series Skincare for Men

Diego Dalla Palma Spray on Tights

Benefit's They're Real! Mascara

From left: Lab Series Skincare for Men, Diego Dalla Palma Spray on Tights, Benefit's They're Real! Mascara