Beautiful real estate agents make more money in property sales than regular people – but which gender fares best
22:27 GMT, 12 April 2012
A new study has confirmed what many have assumed for some time now – that attractive real estate agents do in fact make more money than regular agents.
But while research conducted by a group of American university
professors has stated the obvious, male agents in the U.S. have been associated with 'lower house prices than
their female counterparts.'
The results, which have been published in the Applied Financial
Economics journal, also stated that on the other hand, an agent's gender has no effect on the length of time a house is on the market for.
Success: Women are more successful than men when it comes to selling real estate. A study has shown that lower sale prices are commonly linked to men
The study further explained that being physically beautiful, no matter the gender, can often lead to higher
final sale prices for a house.
The information applies to those agents who list a property, meaning those who act on behalf of a seller, as well as to those who sell a property, meaning those who act on behalf of a buyer.
It was noted that the margin between beautiful and not-so-beautiful listers was about double the margin between the differing sellers.
The research was conducted by Sean P Salter, a professor of finance,
Franklin G Mixon Jr, a professor of economics and Ernest W. King, a professor
of business ethics.
Race also factored into the professors' work.
The study found that non-white listing agents are linked to
lower final sale prices as well as longer times for houses to be on the market.