Bear necessities: Mother sets up ‘Return My Ted’ business to reunite children with their lost cuddly toys
09:10 GMT, 19 July 2012
It is every parent's worst nightmare.
It often happens following a trip abroad or after a long train journey and there is no solution.
But now, an inspired mother has set up an exciting new business dedicated to reuniting lost teddy bears with their bereft owners.
Georgina Ward saw a gap in the market after her daughter lost her bear in the woods
Georgina Ward, 30, has acted after her little girl lost her favourite cuddly toy.
Mrs Ward, who has two children Berry, four, and Romily, two, leapt into action after Berry lost her favourite Lucy Locket bear as she walked in the woods.
Georgina, of Thorpe St Andrew, near Norwich, said: 'As soon as we got back to the car we realised we didn't have the teddy and we couldn't find it anywhere.'
Luckily, she returned to the woods later that day to find someone had hung the teddy from a branch.
Georgina feels that her children's bears are like extra additions to the family
It was during a conversation with her own mother, Sally Young, that she realised there was not a business reuniting children with their lost toys and she saw a gap in the market that she was adamant to fill.
Now, following almost two years of design, prototypes and product testing, Return My Ted (RMT) was launched at the start of this month.
The idea is very simple and a tag is used to help return the bear to its rightful owner
The concept is very simple: parents can buy a machine washable tag attached to the child's bear with elastic and if it gets lost, the finder contacts RMT through the details on the tag.
A prepaid envelope is sent out and the bear is delivered to the business which traces the owner and sends it home.
'Both the finder and the owner remain anonymous,' said Georgina, who runs the business from nearby Acle with her mum and brother, Thomas.
'My children's toys are that important to us that it's like having four children instead of two.
'Whenever we get back into the car I do a headcount to make sure they are all there.
'If you look at our family photos, Berry's bear and Romily's doll, Jeanne, are in all of them.
'I used to have a polar bear when I was a child, his name was Polo and he went everywhere with me.
'Although the bears may cost just a few pounds, their sentimental value is far greater and many parents can relay a story about spending hours searching for their child's lost best friend.'
The business is supporting the NSPCC by donating 50p from every 12.95 tag sold between now and Christmas.
Georgina has also recently donated 100 teddy bears to the charity's Ipswich branch.
'Although the bears may cost just a few pounds, their sentimental value is far greater and many parents can relay a story about spending hours searching for their child's lost best friend' says Georgina