Beach volleyball stars sign deal to show advertising on their bikini-bottom clad behinds


Beach volleyball stars sign deal to show advertising on their bikini-bottom clad behinds

Boosting the bottom line: Beach volleyball stars to rent out advertising space on their bikini-clad behinds

5:48 PM on 8th August 2011

Bottoms up: Shauna Mullin, left and Zara Dampney, show off the new advertising that features a barcode on their bottoms

Bottoms up: Shauna Mullin, left and Zara Dampney, show off the new advertising that features a Quick Response code on their bottoms

Money matters: Betting firm Betfair are believed to be paying the professional players a substantial five figure sum for sponsorship rights to their behinds

Money matters: Betting firm Betfair are believed to be paying the professional players a substantial five figure sum for sponsorship rights to their behinds

Zara Dampney Zara Dampney

Backtracking: Last week Zara Dampney, above and Shauna Mullin said that they wanted their sport to be taken more seriously in Britain

Strike a pose: It is hoped the location of the barcode will encourage spectators to take photos on their smartphones which will direct them to a specific website

Strike a pose: It is hoped the location of the barcode will encourage spectators to take photos on their smartphones which will direct them to a specific website

Zara Dampney Zara Dampney

Athletic ambition: Zara and Shauna, who are ranked 26th in the world want to move up ten places by next summer in time for London 2012