Celebrities jump down the rabbit hole and join a glamorous Mad Hatter's tea party to help raise money for BBC Children in Need
03:58 GMT, 30 October 2012
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Seven celebrities have been transformed into Alice in Wonderland characters to attend a very special Mad Hatter’s tea party for Asda’s BBC Children in Need campaign.
BBC Children in Need, with it’s famous Pudsey bear mascot is a cause close to the hearts of many in Britain, and raises essential funds for disadvantaged children in the UK.
This year they have chosen an Alice in Wonderland theme and joined forces with super market giant Asda, who will also sell the special T-shirts and baking products in their stores nationwide with a percentage of each sale going to the charity.
Alex Jones, Jorgie Porter, Mathew Horne, Kimberly Wyatt, the Jedward brothers, Emily Atack and Danielle Lloyd have joined forces to encourage the nation to dig deep to raise much needed money for underprivileged children and young people living in the UK by baking with Asda’s official BBC Children in Need goodies.
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Jorgie Porter looks stunning as a cheeky Alice in Wonderland lying across the tea table sporting a Pudsey apron and hat
Danielle Lloyd perches on a giant teapot as the door mouse, while Kimberly Wyatt, the stunning White Rabbit, strikes a sexy pose
The magical Mad Hatter’s tea party set was recreated using Asda’s limited edition BBC Children in Need products, including gingerbread Pudsey bears, brightly coloured mixing bowls, cupcake cases and cupcake stands, with a percentage of sales of each product donated to the charity.
Jorgie Porter looks incredible as Alice in Wonderland, cheekily lying on the tea party table. She said: ‘When I was a little girl, Alice in Wonderland was my all time favourite book, so when I heard about Asda’s BBC Children in Need shoot, and the Mad Hatter Tea Party theme, I jumped at the chance to be Alice to support this amazing charity.
‘I’m so excited to be involved this year and I will be getting all my friends and family baking in November to raise the vital funds for children and young people who need our help.’
Kimberly Wyatt makes for a rather sexy White Rabbit dressed in a light blue play suit and knee high white socks, with matching white skyscraper heels.
‘The Mad Hatter’s Tea Party photo shoot was so much fun; you probably won’t get another chance to see me dressed as a rabbit! It really brings to life the BBC Children in Need theme this year, which is about encouraging the nation to get their mixing bowls out and cook up delicious cupcakes and cookies to raise much needed funds for the charity.’
Emily Atack, the gorgeous female Mad Hatter, said that the shoot has inspired her to get baking for Children in Need
It’s not just the women who are looking glamorous and embracing their chosen role. Mathew Horne, who is taking of the role of the Mad Hatter, sits at the head of the table.
Looking the part in his custom made outfit, Mathew commented: ‘I was really keen to be involved in Asda’s BBC Children in Need shoot this year.
Obviously it’s a great opportunity for me to dress up as the Mad Hatter at my very own tea party, surrounded by gorgeous girls!
‘But more importantly it’s a really fun and inspiring way to raise awareness for an amazing cause that makes a positive change to the lives of some of the most disadvantaged young people across the UK.’
Alex Jones is fittingly the Queen of Hearts while Mathew Horne takes head of the table as the Mad Hatter
Alex Jones, is, rather fittingly the Queen of Hearts and said: ‘I always love watching and doing my bit for BBC Children in Need, to actually be part of this year’s campaign is such an honour, especially dressed as the Queen of Hearts!
‘The Mad Hatter’s Tea Party shoot showcased this year’s baking theme and hopefully will encourage the nation to buy as many BBC Children in Need goodies as possible from Asda.
'So get baking yummy cupcakes and Pudsey cookies, raise lots of money and let’s make this year the best ever BBC Children in Need!’
The celebrities were also joined by Diversity’s Ashley Banjo, Perri Luc Kiely and music star Ed Sheeran to model this year’s range of official BBC Children in Need t-shirts, available exclusively at Asda.
Dig Deep: The celebrities model this years Children in Need T-shirts, available at Asda (Top left- bottom right) Emily Atack, Danielle Lloyd, Alex Jones, Kimberly Wyatt, Jedward, and Mathew Horne
For the twelfth year running Asda is BBC Children in Need’s fundraising partner, dedicated to selling exclusive products that help raise much needed funds and awareness for the charity under the slogan ‘Show your spots, let’s bake lots’
Fiona Campbell-Roberts, Head of Asda in the Community said: ‘We know our shoppers and colleagues love supporting BBC Children in Need. The majority of our customers are mums, so they feel strongly about helping disadvantaged children and young people.
‘We want to make it as fun and simple as possible for people to do their bit; baking is the perfect way for the nation to raise money. So get your family and friends in the kitchen and get baking for this fantastic charity!’
The BBC Children in Need Appeal aims to make a positive change to the lives of disadvantaged children and young people throughout the UK.
Every year, thanks to public donations and the amazing efforts of fundraisers, schools, businesses and corporate partners, BBC Children in Need is able to make a difference to thousands of young lives.
VIDEO: Go behind-the-scenes on the Mad Hatter shoot
The BBC Children in Need Appeal night will take place on 16th November 2012.