Battle of the blow dries: Murray's girl takes style crown as salon requests for ‘The Kim’ far outnumber 'The Kate'
13:21 GMT, 9 July 2012
Although her boyfriend lost out on the Wimbledon title yesterday, Kim Sears took home the style crown.
Throughout Wimbledon, the 24-year-old girl-next-door has constantly been compared to the Duchess of Cambridge, but it seems that Andy Murray's girlfriend has beaten Kate in the style wars.
Kim's glossy, voluminous and flowing locks became the envy of women worldwide over the last few weeks and now her hair-do has become the most requested style this month, far exceeding requests for the locks of current blow dry Queen Kate Middleton.
Kim's flowing and glossy locks have been the centre of attention in the past few weeks
Hairdressing extraordinaire Charles Worthington has been inundated with customers requesting ‘The Kim’, after her locks became the focus of attention on centre court during Wimbledon.
The style, donned by Kim in her court-side seat has overtaken requests emulating the popular styles of Kate Middleton, Cheryl Cole and Blake Lively.
Mathew Soobroy, master stylist at Charles Worthington Salons said: 'Our customers regularly ask us to recreate the hair styles of their favourite celebrities, and Kate Middleton is amongst those most requested.
Kim sports a relaxed yet stylish look whilst supporting her tennis star boyfriend
The TWAG's style has been the most requested look this month, outdoing other celeb styles by 50%
As the UK has been gripped watching Andy Murray on centre court, we’ve experienced an incredible uplift in requests for Kim Sears’ style, exceeding requests for other celebrities by over 50%.'
'It’s no surprise that Kim Sears is giving stylish celebrities some serious competition in the hair arena this summer.
'Her natural, glossy hair is the perfect relaxed summer look. Her style says girl-next-door, but with a little extra gloss and bounce.
Her lighter-coloured locks and softer more natural blow-dry are very appealing to women.'
The stylist says there are so many quick and easy tricks that Kim fans can do to emulate her glossy locks at home.
'Before starting to blow dry, prep with Charles Worthington Limited Edition Big Bounce Spray to give extra volume and hold. Finish with Charles Worthington Brilliant Shine All Over Gloss to leave it glossy, soft and smooth, fit for a Wimbledon Queen.'
Charles Worthington's five simple steps to achieve 'The Kim'
The hair should be damp when you start, this will help you create a curl in the ends of the hair. The key to lasting glossy waves is in the preparation of the hair
Using a wide-toothed comb, prep the hair by combing Charles Worthington Limited Collection Body Booster Mousse (5.10) through the hair to make it nice and bouncy
Separate the hair into sections. Starting at the nape of the neck and working upwards use a medium-sized round brush to blow dry your hair in sections to achieve a nice bouncy curl
Pin each curl to the head and let it cool. This will allow the curl to last longer. Once the hair has cooled, carefully unravel the curls
For that glossy glamorous finish spritz Charles Worthington Brilliant Shine Hairspray (5.10) carefully over the hair