Minnie, is that you Disney Mouse gets a super-skinny size zero makeover courtesy of Barneys' latest campaign
18:46 GMT, 29 August 2012
It had not occurred to us that Minnie Mouse was in need of losing a few pounds.
But it seems that was not the case for the marketing team at Barneys, which elected to severely slim down the popular cartoon character for its upcoming holiday campaign.
The new-look Minnie has an elongated neck, a jutting dcolletage, and limbs that would make a pencil look fat.
Skinny Minnie: Mickey Mouse's much-loved girlfriend (left) has been heavily slimmed-down by Barneys (right)
In honour of Minnie's weight-loss,
the designer fashion retailer has also given her a new outfit; a fitted
red Lanvin dress embellished with neon pink ruffles.
The look has been completed Anna Dello Russo-style with a headpiece and towering strappy sandals.
The campaign is no doubt intended to
be humorous. But while it is targeted at Barneys' fashion-loving (adult)
customers, it is likely to be glimpsed by youngsters too, and raises
questions about the negative impact of slender body ideals in the fashion industry.
Addressing such concerns, Barneys' creative director Dennis Freedman admitted to WWD: 'The standard Minnie Mouse will not
look so good in a Lanvin dress. There was a real moment of silence,
because these characters don’t change.'
Fashion makeover: Daisy Duck could pass for a front row fashion editor (left) and Goofy looks every inch the designer in his military-inspired jacket and leather pants (right)
'I said, “If
we’re going to make this work, we have to have a 5ft 11in Minnie,” and
they agreed. When you see Goofy, Minnie and Mickey, they are runway
Goofy, indeed, looks every inch the fashionista; his military-inspired jacket and leather pants would give John Galliano a run for his money.
And Daisy Duck could pass for a front row fashion editor, in her sharp Dolce & Gabbana shift and nonchalant pose.
Electric Holiday: The new-look characters were designed for Barneys upcoming Christmas campaign
Already, the campaign is sparking mixed reactions on Twitter.
British Vogue called Minnie's look 'chic', another called it 'the ultimate makeover'.
But user Samantha Ettus responded that it was 'disturbing'.
Another, Andrew Coimbra, quipped that he 'liked [Minnie] better with cankles'.