Cruelty-free Avon and Este Lauder under fire as Peta reveals cosmetic brands 'ordered animal testing'

Peta is calling on supporters to boycott Avon and Este Lauder after discovering the cosmetic giants are paying for animal testing.

The People for Ethical Treatment of Animals revealed on their website today that the skincare brands are no longer 'cruelty-free' as they are being forced to follow regulations enforced by the Chinese government.

U.S. brand Mary Kay was also included in the list of companies that are said to harm animals in the Asian country.


Liz Hurley

Despite being 'cruelty-free' for two decades, Avon, which hired Alesha Dixon as its face last year, and Estee Lauder, which has worked with Elizabeth Hurley since 1995, products have been subject to animal testing in China due to government laws

Avon, which recently hired Alesha Dixon as the face, branded the claims 'misleading' but admit some products are forced to undergo additional testing which may be required by law.

A spokesman said: 'Some select products may be required by
law in a few countries to undergo additional safety testing, which
potentially includes animal testing, under the directive of a government
or health agency.

'In these instances, Avon will first attempt to persuade the requesting authority to accept non-animal test data.

Peta are calling on supporters to boycott Estee Lauder, Avon and Kay Montana products

Peta is calling on supporters to boycott Estee Lauder, Avon and Mary Kay products following the revelations

'When those attempts are unsuccessful,
Avon must abide by local laws and submit the products for additional
testing. In 2011, this affected three tenths of one percent of Avon’s

 Syringe above mouse in laboratory

Avon and Estee Lauder have been 'cruelty-free' for two decades

'There have been some incorrect and
misleading claims made by animal rights organisations. Avon neither
conducts nor requests animal testing.'

Este Lauder also issued a statement.

A spokesman told MailOnline: 'More than 20 years ago, we were one of the first companies to end animal testing to substantiate the safety of our products.

'We would like to confirm that our commitment to end animal testing everywhere has not changed. Our products are not tested on animals except when absolutely mandated by law.

'We are committed to the universal acceptance of non-animal test methods with the goal of eliminating animal testing.

'We will continue to invest in scientific research to promote acceptance of non-animal test methods by authorities around the world.'

Both brands have been 'cruelty-free' for two decades following campaigns by Peta in the late 80's.