Asda recruits models via Facebook for Great Bum Jeans on REAL women

Asda recruits models via Facebook for Great Bum Jeans on REAL women

Jeans designed for REAL women: Asda recruits models on Facebook to create the perfect denim line

6:50 PM on 2nd August 2011

Bottom shaping: Asda has announced the launch of its Great Bum Jeans aimed at

Bottom shaping: Asda has announced the launch of its Great Bum Jeans aimed at “real women” (image shows the current George range)

As the UK

As the UK”s second-biggest supermarket Asda was one of the first to venture into fashion