Asda jeans give women a curvier figure

Forget dieting or the gym, the secret to a rounded rear is all in the (18) jeans

1:38 AM on 15th September 2011

The The new Asda design really extenuates the curves

The bottom line: The difference between ordinary jeans, left, and the Asda design is plain to see

Clear as day: And a closer look reveals the extent of the difference between the two pairs of jeans

Clear as day: And a closer look reveals the extent of the difference between the two pairs of jeans

Looking good: Great Bum Jeans are suited for women of all ages

Looking good: Great Bum Jeans are suited for women of all ages

Show it off: Asda

Show it off: Asda”s new jeans will encourage women to flaunt it, just like Beyonce does