As Victoria's Secret opens the doors of its London Bond Street
store, a fashion blogger goes undie-cover to give us their verdict
17:43 GMT, 29 August 2012
It's the moment fashionistas have been waiting for… American lingerie giant Victoria's Secret have finally opened a flagship store in the UK. The brand, whose 'angel' models include Rosie Huntington-Whiteley, Miranda Kerr and Heidi Klum, officially opened their UK store on London's Bond Street this morning.
Emily Johnston, editor of fashion and style blog Fashion Foie Gras was given an exclusive tour before the store opened to the public. Here, she shares her verdict and pictures…
Lovely lingerie: The Victoria's Secret flagship store in London has ranges for different tastes and budgets
Fashion museum: The store has styles on display worn by their famous models including Miranda Kerr and Alessandra Ambrosio
It seems we've been waiting for this moment for light years now… the Victoria's Secret New Bond Street will open to the general public at 10am and I have no doubt that the lines will be around the block to get in. Victoria's Secret gave Fashion Foie Gras a tour of the store before it opens to the general public and what we found was impressive, to say the least.
The Victoria's Secret New Bond Street store is set over four floors and covers 40,386 feet. It is massive. This flagship store includes everything from Victoria's Secret Pink to Victoria's Secret Designer Collection, so really there's something for every price point here.
Heaven for fashionistas: The shop is set over four floors and covers 40,386 feet
The boyf will be entertained while you shop: Posters and videos of Victoria's Secret models cover the walls
Think pink: The changing rooms are girly as well as practical – there's a bell in each fitting room so you can call staff for assistance
If lingerie's not your game, you'll find loungewear, fragrances and body care scattered throughout. Or perhaps the Angels' iconic wings and outfits worn during the 2011 Victoria's Secret Fashion Show will pull you inside this New Bond Street hot spot. It's like a lingerie museum in there and we love it.
What I'm trying to say is that there's plenty here to shop and see and trust me when I say your boyfriends or husbands will have no problem coming along for the ride. Everywhere you turn you're surrounded by images of supermodels aka Victoria Secret Angels. Even the staircase showcases a two-storey video screen playing footage of everything from shows to behind-the-scenes on commercials. It's a true feast for the eyes.
Not just lingerie: Loungewear, fragrances and body care are also on sale
Capital idea: Much of the clothing including knickers, left, and nightwear has a London theme
Then there are the fitting rooms. Each floor boasts more fitting rooms than I've ever seen in my lifetime and each one is completely unique.
Along with the rooms themselves, there are several attendants on hand to help you with fitting or grabbing a different size for you. There's even a handy bell to request assistance so you don't have to come out in your bra and knickers for the whole world to see. Thank goodness!