As Avon celebrate 125 years in business… we look back at why the global beauty giant”s brochure has become one of the most read publications in the world

9:07 PM on 15th September 2011

Yasmin Le Bon celebrates Avon

Happy birthday! Yasmin Le Bon celebrates Avon”s 125th anniversary

Avon 125 year Anniversary 1960s heritage image

Now and then: One of Avon’s leading ladies, Amanda Garrett, left, today celebrates her 1,000th round as the global beauty giant celebrates decades of door-to-door sales

Avon Avon

Early years: An Avon ad in 1959, left, and 1957, right, when Avon representatives first started to work in the US

Avon Enlarge v

With a flexible door-to-door sales model, women were offered the opportunity of financial independence beforethey were even allowed to vote (campaigns from 1966, left, and 1967, right)

Avon 1978

A whole generation of women was empoweredby the company’s opportunity and a vast network of female, micro-entrepreneurs was born (ads from 1967, left, and 1978, right)

Reese Witherspoon  Avon introduces Outspoken, the first fragrance developed in partnership with multi-platinum recording artist Fergie

Keeping up with the times: Avon signed Reese Witherspoon as the face of the brand and created a perfume with singer Fergie from The Black Eyed Peas, right