Are men vainer than ever? Salons see number of male clients soar 66%

Are men vainer than ever Salons see number of male clients soar 66%

|

UPDATED:

18:59 GMT, 8 May 2012

Men are more image-obsessed than ever, according to findings.

Beauty salons involved in a nationwide survey reported a 66 per cent rise in male footfall over the past 12 months.

While haircuts remain one of the most popular requests, the demand for hair removal, manicures, and tanning sessions have reached record levels across the UK.

UK beauty salons reported a 66 per cent rise in the number of male clients

UK beauty salons reported a 66 per cent rise in the number of male clients

Salon Services estimate
that the trend
will help create 11,000 jobs in the 6.2bn beauty industry over the
next year.

The study found that Scotland is already tapping into the market, with 74 per cent of beauty salons now providing male treatments.

Meanwhile, Welsh rugby player Gavin Henson – who has been ridiculed for his grooming habits in the past – appears to have sparked a trend for fake tan in his homeland.

More than a third (35 per cent) of male customers in Wales requested tanning treatments – the highest demand in Britain.

THE MOST POPULAR MALE BEAUTY TREATMENTS IN THE UK
TOP MALE TREATMENTS
NO. OF REQUESTS (%)
AVERAGE PRICE
Haircut6018.60 Massage
31 32.80Hair removal3020.90Hair colour
2837.80Skin treatment
1933.60Nail treatment
1823.90Tanning
1719.70Shaving914.10

Welshmen were also shown to be the ‘smoothest’ operators, with nearly half (47 per cent) opting for hair removal treatments.

Richard Hull, managing director of
Salon Services UK & Ireland, which commissioned the ‘Beautiful Britain’ survey said: 'Our customers are telling
us that they are seeing a huge and increasing demand from men asking for
beauty treatments.

'With the male hairdressing market
estimated to be worth 1.2bn alone, this market now represents a
significant opportunity for hairdressers and salons across the UK.'

The survey of over 1,500 hair and beauty professionals highlighted that men are almost on a par with women when it comes to the amount they spend on looking good.

An average bill
for a male hair cut, tanning treatment, a massage and hair comes to 92.00, compared to 112.00 for women having similar
treatments.

Richard Hull added: 'Our
survey has demonstrated huge optimism within the hair and beauty
industry with professionals looking to create over 11,000 roles during
the year.

'The growth of the male market is a significant contributing
factor to this confidence and it shows no sign of slowing.'