I've always needed one of those! Apprentice winner Tom Pellereau unveils new 'S' shape nail file with business partner Lord Sugar
10:24 GMT, 16 March 2012
With a nose for business earning him a cool 100,000 a year, you might think Tom Pellereau's latest invention would involve something a little more elite or technically-savvy.
But The Apprentice winner, who triumphed on the BBC One series last year, has unveiled his new product entitled The Stylfile Collection, which is essentially a curved 'S' shape nail file.
The range, launched under the business partnership with Lord Alan Sugar, has already been snapped up by several retailers, and will be available first in Sainsbury’s
nationwide from Sunday.
I've always needed one of them!
Tom Pellereau unveils his new curved 'S' nail file product
Tom, who exhausted himself with 18-hour days trying to get the product to market, is the first winner to have actually won the prize of going into business with Lord Sugar – with a 250,000 investment.
THE STYLFILE COLLECTION
two different abrasive sides, the S-file is the two-step nail
file that shapes and smoothes the nail.
A 4-way buffer designed to follow the nail bed curve, creating a long-lasting shine
without the need for varnishes.
combination of the S-file and S-buffer design, the pocket-sized invention is
a mini file and buffer.
The collection is made up of three products, including the S-file, S-buffer and emergency S-file.
Tom, 32, said: 'Since The Apprentice final I've been working night and day to create the Stylfile Collection.
'Working with Lord Sugar and benefitting from his experience in retailing, manufacturing and marketing has been invaluable.
'It has been the experience of a lifetime and seeing my product on shelf is a dream come true.'
Lord Sugar added: 'Tom has worked
diligently this past year at developing the Stylfile and getting it to
market. He’s done extremely well at turning a very good concept into
three excellent products and getting them stocked with some of the
biggest retailers in the country.
'There’s been a lot of interest from
my followers on Twitter asking me what Tom is up to – well now they
know, I'm sure they’ll be letting me know what they think of the
Earlier today Tom tweeted: 'Thank you for your really kind tweets. This really is a dream come true.
'I've literally been working night and day to develop the collection which gives you fantastic nails lookjng without the hassle.'
Just another day at the office: Tom and Lord Sugar pose with product – which had an investment of 250,000
Pocket size: There are three variations of the nail file, including a mini one for travelling
Before the glory: Tom had to battle his way to the top on the BBC One series