The most dazzling face-off ever! The designer jewels taking centre stage in Anna Karenina and The Great Gatsby
22:28 GMT, 23 July 2012
It is normally a film's stars who steal the limelight but in the case of The Great Gatsby and Anna Karenina, it is the jewels that has the fashion set abuzz.
While Tiffany and Co served as the 'fine jeweller' for Baz Luhrmann's The Great Gatsby, Chanel has provided jewels for the forthcoming Anna Karenina film starring Keira Knightley.
The prestigious jewellery and fashion brands are facing off against one another as both films, due for release in the final months of 2012, aim to dazzle through dramatic period jewellery.
Facing-off: Chanel, seen on Anna Karenina star Keira Knightley (left), is up against Tiffany & Co., seen on The Great Gatsby star Carey Mulligan (right), in a battle of the big-screen period jewellery
In Anna Karenina, Keira Knightley, who plays the title role, is seen dripping in luxurious accessories such as a diamond necklace adorned with a camellia motif which is part of the French fashion house's Chanel Joaillerie line.
Another still from the film reveals an extravagant pearl necklace draped around the actress' neck.
The British actress told WWD: 'Seeing as vanity is one of [Anna Karenina's] main personality traits, the symbolic opulence of the pieces nourished that.'
The brunette beauty, who is the face of the brand's Coco Mademoiselle fragrance, was lucky enough to wear further extravagant pieces in the film however they are yet to be identified.
High strung: The actress is also seen wearing a long pearl necklace in the film, created by Chanel also
Bejeweled: Carey Mulligan's character Daisy in The Great Gatsby wears equally-stunning accessories it seems
Exquisite pieces by Tiffany & Co. are worn by Ms Mulligan in The Great Gatsby, judging from the film's trailer and pre-release promotional images.
The film's costume designer, Catherine Martin, worked with the brand to create a collection of platinum-set diamonds and pearls.
Jon King, the company's executive vice president, said in a press release: 'This collaboration is a natural for us. Our archives contain spectacular jewels from the 1920s that are the basis of the one-of-a-kind designs we have created for this iconic American story.'
Ms Martin added that F. Scott Fitzgerald, the writer of The Great Gatsby, was a fan of Tiffany and Co. himself.
The brand also provided fine china, sterling silver flatware and other props in the film.