Andy Warhol steals another 15 minutes as Nars pays homage with Pop Art make-up range
15:40 GMT, 22 March 2012
To own an Andy Warhol screen print is little more than a dream for most people, but thanks to a new collaboration with the late artist's estate, fans can get their hands on a much more affordable piece of
the Pop Art legend.
Nars is to introduce a new colour range in collaboration with The Andy Warhol Foundation for the Visual
WWD said it would be the ‘largest strategic collaboration’
launched by NARS to date. It is due out in in the U.S. in October and will be rolled
out in other countries later in the year.
Legacy lives on: Andy Warhol's works have inspired a collection by cosmetics company NARS. It's due out in the U.S. in October and later in the year elsewhere
Although no images of the forthcoming range have been
released yet, you can make an educated guess about the new colour palette just by
looking at one of the iconic artist’s works.
Renowned for bringing Pop Art to the mainstream in the Fifties, Mr
Warhol was never shy of bold, vibrant lashings of colour.
The collection intends to ‘evoke the cool, image-rich, character-laden world’ of the
icon, according to the company's description.
Created by the brand’s founder
Francois Nars, it follows news that rival cosmetics company MAC will
release a Marilyn Monroe-inspired collection of make-up. The blonde beauty was
of course one of the artist’s most high-profile muses.
Bottle envy: Bond No. 9's Montauk fragrance is one of the many artist-inspired products. Others include Union Square, Lexington Ave and Silver Factory
The MAC collection is also due on U.S. store shelves
Both announcements come after a string of other commercial Andy
Warhol-inspired products on the market, all seeking their own 15
minutes of fame.
New York-based perfumery Bond No. 9, which aims to capture
nostril-friendly versions of the city’s neighbourhood scents, sell an Andy Warhol-inspired
collection. It features titles including Silver Factory, Success is a job in
New York, Lexington Avenue and Union Square.
Dom Perignon also released its own homage to the artist in 2010, changing
up the Champagne company’s bottle labels to feature bright colours.
Fine drop: Dom Perignon's tribute to the artist in 2010 with limited edition labels
Like the forthcoming Nars collection, the Bond No. 9 and Dom
Perignon ranges were signed off by The Andy Warhol Foundation.
The foundation, which was formed in 1987, does a good job in
keeping with Mr Warhol’s legacy, licensing images for commercial use frequently.
Mr Warhol was famous for commercialising art.
He is best
remembered for his Campbell’s tomato soup painting from the 60s as well as his
work with Coca Cola bottles during the same decade.