Androgynous male model Andrej Pejic to front Jean Paul Gaultier's new men's fragrance – but will the guys buy it
Femiman: Andrej Pejic is the face of Gaultier's new men's fragrance
Andrej Pejic is a man better known for being a woman, with his gamine looks, perfect lips and perfect catwalk strut.
But the androgynous Australian has just won his first major beauty deal and this time he'll be posing for a predominantly male audience.
Jean Paul Gaultier has signed Mr Pejic, 20, as the face of its first men's fragrance since its iconic torso-shaped Le Male.
The opportunity will not only give the
model a change from flaunting his femininity on the catwalks of women's
couture, but will provide a stark contrast to traditional men's perfume
campaigns of the past.
Kokorico, as it has been named by the
fashion house, has already debuted in France in a series of black and
white television spots that star rugged Spanish model Jon Kortajarena
dancing in a feathered tuxedo.
But for the global print
campaign, the smooth-skinned, fragile Mr Pejic was shot in Paris by
British photographer Matthew Stone.
No one yet knows whether he'll be appearing as a man or woman.
This won't be the first time the
famed gender-bending model and the legendary fashion designer work
together to blur the lines of sexuality.
Last year Mr Pejic strutted his stuff
down the catwalk for a Gaultier show that toyed with the idea of James
Bond's sexual ambiguity.
The fashion chameleon has fast become
one of the most talked about figures in the fashion world with his long
platinum locks, icy blue eyes and delicate, slender body.
just this beautiful thing that everyone wants a piece of,' stylist Ken
Anderson, who dressed Mr Pejic for a German magazine cover, told
Heads up! The new fragrance for men by Jean Paul Gaultier is bottled in a container reminiscent of his last perfume Le Male
Hombre! The French television ad for Kokorico features rugged Spanish model Jon Kortajarena dancing in a feathered tuxedo
The Bosnian-born former refugee
certainly has come a long way since his childhood days of playing with
Barbies and stealing make-up from drugstores.
A women's US size 2-4, the 6ft 1in model
has the stuff of supermodels according to one photographer who told
Associated Press that his comfort and ability to pose in front of the camera
comes very naturally and is what makes him the success story he is
Favourite: Last year Mr Pejic strutted his stuff down the catwalk for Gaultier
Though his popularity has soared, it remains to be seen whether men will respond to the Kokorico campaign and buy the perfume.
Like Le Male, Gaultier has again chosen a tribute to the male form for its bottle. But the solid black glass bald profile is a fry cry from Mr Pejic's own womanly physique and long blonde locks.